The metaverse is synonymous with experimentation for marketers
Posted: Sat Dec 28, 2024 5:21 am
An equally high percentage of marketers, 53%, see many possibilities in the metaverse from an onboarding and training perspective . And 46% also plan to use the metaverse more intensively for marketing purposes in the coming years.
As for the goals with which marketers land in the list of lebanon cell phone numbers metaverse, 56% mention experimentation , while 36% emphasize gathering information and 35% connect with new target audiences. Another extremely relevant goal for marketers looking to enter the metaverse is generating awareness around specific brands and products.
While marketers see a plethora of advantages in the metaverse, they are also not oblivious to the dangers that may lurk in this technology . Some professionals fear that this concept may have been overestimated in the short term and underestimated in the long term. And other marketers also do not hide their fear that the metaverse may end up generating too much buzz if the use cases do not translate into the desired impact.
Marketers surveyed by Nunatak in their report plan to increase their investment in the metaverse this year . And the generation of “engagement” in digital universes parallel to the real world is on the agenda of 33% of marketing professionals. In reality, only 1% of marketers plan to cut their budgets in this particular area.
As for the goals with which marketers land in the list of lebanon cell phone numbers metaverse, 56% mention experimentation , while 36% emphasize gathering information and 35% connect with new target audiences. Another extremely relevant goal for marketers looking to enter the metaverse is generating awareness around specific brands and products.
While marketers see a plethora of advantages in the metaverse, they are also not oblivious to the dangers that may lurk in this technology . Some professionals fear that this concept may have been overestimated in the short term and underestimated in the long term. And other marketers also do not hide their fear that the metaverse may end up generating too much buzz if the use cases do not translate into the desired impact.
Marketers surveyed by Nunatak in their report plan to increase their investment in the metaverse this year . And the generation of “engagement” in digital universes parallel to the real world is on the agenda of 33% of marketing professionals. In reality, only 1% of marketers plan to cut their budgets in this particular area.