Get customers in the mobile era
Posted: Sat Dec 28, 2024 5:22 am
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Article updated 1 year ago by NewsMDirector
mobile
The undisputed importance of mobile devices has been a great challenge for all companies today, but at the same time, it also represents a great business opportunity. Faced with this situation, all companies have been forced to define new strategies , since the relationship with customers and the way to attract them to achieve the greatest number of conversions possible in the mobile era is different from the traditional way.
Nowadays, it is understandable that all brands are redesigning their strategies to try to attract customers through mobile devices, since their presence is immense. According to some data extracted from the study « Ditrendia Report: Mobile in Spain and in the World 2015 »:
For the first time, the number of mobile phones exceeded the number of people in the world.
For the first time, the average daily time spent on mobile devices exceeded the average cambodia whatsapp phone numbers time spent in front of the television.
Spain, in particular, consolidated its leadership in the smartphone market.
100% of Spaniards who connect to the Internet do so from their smartphone, and 90% of these users connect every day or almost every day.
These data leave no doubt about the great impact that mobile phones have on our daily lives, forcing companies to adapt to this new technology. However, since the public that currently uses mobile devices is so broad, sometimes we lose sight of who to target with advertising campaigns. Therefore, it is essential to highlight that the important thing here is not to reach the largest possible number of people, but rather, as in any strategy, companies have to focus on their target audience.
For this reason, direct and personalized communication is essential to capture the user's attention and, in this way, to convert them into clients. To have this communication clearer, and to see how to attract clients in the mobile era, below we list some strategies and tips to take into account in order to reach potential clients through Mobile Marketing:
It must be optimized for all screens: Any advertising campaign carried out must have a design that easily adapts to any screen, whether it is a computer, tablet or mobile device. The page must load quickly and the user must have access to all the information or all the options that the company offers, regardless of the device they have accessed from.
Personalized messages: The more personal the messages used, the greater the chance of success. Likewise, messages should be short and concise, but with powerful information, as they should grab the user's attention from the start.
QR codes: QR codes can be included in mobile marketing campaigns, thus offering the customer a discount coupon that can be redeemed, for example, through online shopping.
These are some of the aspects that must be taken into account when doing Mobile Marketing, but there is another option that is also highly recommended for every company, which is the creation of applications. Nowadays, users invest a great deal of time browsing applications, in fact, the study states that 90% of the users' connection time is spent using applications on their mobile devices.
Article updated 1 year ago by NewsMDirector
mobile
The undisputed importance of mobile devices has been a great challenge for all companies today, but at the same time, it also represents a great business opportunity. Faced with this situation, all companies have been forced to define new strategies , since the relationship with customers and the way to attract them to achieve the greatest number of conversions possible in the mobile era is different from the traditional way.
Nowadays, it is understandable that all brands are redesigning their strategies to try to attract customers through mobile devices, since their presence is immense. According to some data extracted from the study « Ditrendia Report: Mobile in Spain and in the World 2015 »:
For the first time, the number of mobile phones exceeded the number of people in the world.
For the first time, the average daily time spent on mobile devices exceeded the average cambodia whatsapp phone numbers time spent in front of the television.
Spain, in particular, consolidated its leadership in the smartphone market.
100% of Spaniards who connect to the Internet do so from their smartphone, and 90% of these users connect every day or almost every day.
These data leave no doubt about the great impact that mobile phones have on our daily lives, forcing companies to adapt to this new technology. However, since the public that currently uses mobile devices is so broad, sometimes we lose sight of who to target with advertising campaigns. Therefore, it is essential to highlight that the important thing here is not to reach the largest possible number of people, but rather, as in any strategy, companies have to focus on their target audience.
For this reason, direct and personalized communication is essential to capture the user's attention and, in this way, to convert them into clients. To have this communication clearer, and to see how to attract clients in the mobile era, below we list some strategies and tips to take into account in order to reach potential clients through Mobile Marketing:
It must be optimized for all screens: Any advertising campaign carried out must have a design that easily adapts to any screen, whether it is a computer, tablet or mobile device. The page must load quickly and the user must have access to all the information or all the options that the company offers, regardless of the device they have accessed from.
Personalized messages: The more personal the messages used, the greater the chance of success. Likewise, messages should be short and concise, but with powerful information, as they should grab the user's attention from the start.
QR codes: QR codes can be included in mobile marketing campaigns, thus offering the customer a discount coupon that can be redeemed, for example, through online shopping.
These are some of the aspects that must be taken into account when doing Mobile Marketing, but there is another option that is also highly recommended for every company, which is the creation of applications. Nowadays, users invest a great deal of time browsing applications, in fact, the study states that 90% of the users' connection time is spent using applications on their mobile devices.