Online Advertising for Event Promotion

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Targeted advertising
Advertisements on social networks VKontakte, Odnoklassniki, Telegram messenger are an effective way to attract the audience's attention. From these channels you can lead users:

to the event landing page - this way a potential visitor immediately studies the information about the event and registers for it. Such a funnel is well suited for lead generation for free events, with segments of advertising display to a cold audience or an audience that is not very familiar with your brand;
to the public - if the event is large, paid and with a high check, is held rarely, then it will be difficult to interest the audience by immediately leading to the landing page. It needs to be warmed up before the purchase, and content published in the event community can help with this.
Example of a VKontakte forum community
Example of a VKontakte forum community
Promotion of events on VKontakte
In the social network, you can create a corresponding community format - Event. We told you how to do this in the article . Fill your public with quality content that conveys to the audience the value of your project and participation in it.

Create a VK page for the event
You can also do seeding - negotiate the placement of your posts organize your finances with mint with event advertising in other industry communities. Traffic from them can be directed, as a rule, anywhere.

VKontakte targeting settings are quite flexible – with them you can show ads to any audience segments (from your loyal fans to those who have never heard of your brand). Try targeting users by their interest in a certain area, or by their participation in similar communities.

Read also: How to set up advertising on VKontakte
Promoting Events in Telegram
In this article , we explained how to properly run a Telegram channel to attract the audience's attention and warm them up to the point of purchase .

In Telegram, you can advertise events using Telegram Ads. Traffic from ads can be directed to a channel, post or bot in the messenger, as well as to an external resource, such as a website.

Example of advertising an event channel in Telegram
The targeting settings are also quite flexible – you can choose targeting by audience characteristics (advertisements will follow the user in any channels they visit, regardless of the number of subscribers in them and the type of privacy), and by channels (advertisements are shown to subscribers of specific channels).