Five steps to better financial services thought leadership
Posted: Sat Dec 28, 2024 5:30 am
“The basic economic resource – the means of production – is no longer capital, nor natural resources, nor labour. It is and will be knowledge.”
Sage words from management guru Peter Drucker, and a sentiment that will resonate with content marketers in financial services. After all, knowledge and expertise are the lifeblood of financial services firms.
From traditional banks fighting off innovative new entrants, to insurance companies trying to muscle in on asset management, firms across financial services are striving to use thought leadership to set themselves apart from competitors. Few in the sector, however, are being targeted enough in their content strategy, or bold and compelling enough in their point of view, to meet these objectives.
At FT Longitude, we believe there are huge opportunities for the financial services firms that can equip their existing and prospective clients with the most insightful, robustly researched and timely content. These thought leaders will be front and centre in their clients’ thinking as they make decisions about future growth.
Here, we outline five key steps to improving financial services el-salvador mobile phone numbers database thought leadership, and highlight some of those firms that are already applying these lessons.
Gain deeper insights into your clients’ needs
Your senior leaders work closely with clients, so they’ll have a good understanding of their concerns, but they’ll rarely have a full view of exactly what research clients would like to see most.
Consider undertaking primary research, such as round tables or interviews, or assembling a thought leadership editorial board to help focus your significant research programmes on the areas that will add most value for your target audience.
Sage words from management guru Peter Drucker, and a sentiment that will resonate with content marketers in financial services. After all, knowledge and expertise are the lifeblood of financial services firms.
From traditional banks fighting off innovative new entrants, to insurance companies trying to muscle in on asset management, firms across financial services are striving to use thought leadership to set themselves apart from competitors. Few in the sector, however, are being targeted enough in their content strategy, or bold and compelling enough in their point of view, to meet these objectives.
At FT Longitude, we believe there are huge opportunities for the financial services firms that can equip their existing and prospective clients with the most insightful, robustly researched and timely content. These thought leaders will be front and centre in their clients’ thinking as they make decisions about future growth.
Here, we outline five key steps to improving financial services el-salvador mobile phone numbers database thought leadership, and highlight some of those firms that are already applying these lessons.
Gain deeper insights into your clients’ needs
Your senior leaders work closely with clients, so they’ll have a good understanding of their concerns, but they’ll rarely have a full view of exactly what research clients would like to see most.
Consider undertaking primary research, such as round tables or interviews, or assembling a thought leadership editorial board to help focus your significant research programmes on the areas that will add most value for your target audience.