How to generate advertising reports manually?
Posted: Sat Dec 28, 2024 5:31 am
Step 1. Upload data from the advertising account or analytics system. You can import data in excel, html and cvs formats.
Step 2. Upload the required metrics:
Into a spreadsheet, such as Excel or Google Sheets. Spreadsheets have functions for sorting, filtering, formulas, functions, and charts.
In a data visualization system, for example, Google Looker Studio, which allows you to build interactive dashboards. You can analyze the results of an advertising campaign in detail in different sections and evaluate its effectiveness, find growth points.
Step 3: Analyze the data, visualize the numbers in charts and make the report more visual.
What may be in the report:
Advertising goals and objectives: what were your objectives, what was your KPI, what tools did you use to achieve the result.
Key performance indicators for advertising based on goals: if your goal was to sell a product line, then choose the appropriate metrics. How many clicks were made on ads, how many people bought the product, and how many spent time on the site studying it but left without buying?
Data visualization: Use charts and dashboards to make your report easy to read and understand. Visualization helps convey information more quickly and easily than a table of numbers.
Conclusions: Did you achieve your goal and why? How can you improve the results, what should be changed and what further steps do you plan to take?
Checklist: Evaluating Advertising Effectiveness
To properly analyze advertising and improve its effectiveness, you need to start working even before launch.
Prepare everything you need for the analysis:
Formulate the goal of your campaign: what is uses of twitter it aimed at, what will you promote, what product/product line? Or do you need to improve the company's image?
Set KPIs: It is difficult to analyze the effectiveness of advertising if you have not defined the metrics that are important for your business in advance. Ads may have good coverage, but if the goal of the campaign is sales, then it is worth focusing on CR and CPO metrics;
Record current metrics to see changes. For example, how many users visit the site or click on a product in the marketplace every day;
Decide right away where you will collect analytics and how to visualize it - while the campaign is ongoing, you have time to figure out the tools;
Connect the necessary goals, counters, pixels, etc. to your advertising accounts.
Launching and tracking a campaign:
Check your advertising metrics daily to be able to select the most effective ads and allocate your budget only to them;
Record intermediate results to track the dynamics of online advertising effectiveness.
End of campaign analysis:
We collect all the data, import it from the office into tables or the selected analytical tool;
We visualize data, create graphs, diagrams, and slices;
We compare advertising indicators: was the KPI achieved, what were the initial data?
We write down the conclusions: which campaign was the most successful, and which was not? How can a successful solution be scaled? What other hypotheses should be tested next time?
Step 2. Upload the required metrics:
Into a spreadsheet, such as Excel or Google Sheets. Spreadsheets have functions for sorting, filtering, formulas, functions, and charts.
In a data visualization system, for example, Google Looker Studio, which allows you to build interactive dashboards. You can analyze the results of an advertising campaign in detail in different sections and evaluate its effectiveness, find growth points.
Step 3: Analyze the data, visualize the numbers in charts and make the report more visual.
What may be in the report:
Advertising goals and objectives: what were your objectives, what was your KPI, what tools did you use to achieve the result.
Key performance indicators for advertising based on goals: if your goal was to sell a product line, then choose the appropriate metrics. How many clicks were made on ads, how many people bought the product, and how many spent time on the site studying it but left without buying?
Data visualization: Use charts and dashboards to make your report easy to read and understand. Visualization helps convey information more quickly and easily than a table of numbers.
Conclusions: Did you achieve your goal and why? How can you improve the results, what should be changed and what further steps do you plan to take?
Checklist: Evaluating Advertising Effectiveness
To properly analyze advertising and improve its effectiveness, you need to start working even before launch.
Prepare everything you need for the analysis:
Formulate the goal of your campaign: what is uses of twitter it aimed at, what will you promote, what product/product line? Or do you need to improve the company's image?
Set KPIs: It is difficult to analyze the effectiveness of advertising if you have not defined the metrics that are important for your business in advance. Ads may have good coverage, but if the goal of the campaign is sales, then it is worth focusing on CR and CPO metrics;
Record current metrics to see changes. For example, how many users visit the site or click on a product in the marketplace every day;
Decide right away where you will collect analytics and how to visualize it - while the campaign is ongoing, you have time to figure out the tools;
Connect the necessary goals, counters, pixels, etc. to your advertising accounts.
Launching and tracking a campaign:
Check your advertising metrics daily to be able to select the most effective ads and allocate your budget only to them;
Record intermediate results to track the dynamics of online advertising effectiveness.
End of campaign analysis:
We collect all the data, import it from the office into tables or the selected analytical tool;
We visualize data, create graphs, diagrams, and slices;
We compare advertising indicators: was the KPI achieved, what were the initial data?
We write down the conclusions: which campaign was the most successful, and which was not? How can a successful solution be scaled? What other hypotheses should be tested next time?