How do publishers sell? Digital marketing techniques to attract readers

[Rajsahiseosuo990]

No reviews yet
Article updated 8 months ago by NewsMDirector
book

How do publishers sell? What does digital marketing consist of to attract readers? The world of publishing is complex, affected by a significant rise in piracy, and is not going through the best moment of health in its history. Reading habits have changed, and as in any evolving market, the world of publishing must adapt to the new times by offering new marketing and sales techniques in order to attract new readers and thus attract them to its circle of loyal buyers.

Like any industry, publishing companies follow their own processes for selling their products, to attract new customers, increase their contact list and attract readers. Social networks have become one of the new ways to sell canada whatsapp phone numbers and promote their products, just as is happening in other industries, such as music, audiovisual or the media.

TABLE OF CONTENTS
Digital marketing techniques to attract readers
1.- Segmented content
2.- Creation of specific content
3.- Contests
4.- On-off promotions
5.- Book fragment and direct sale
6.- Direct sales
7.- Give your opinion on the books of tomorrow
8.- Blog of the publisher itself
Digital marketing techniques to attract readers
As the world of publishing is complex, it is difficult to find examples of marketing actions within this sector, which is not given to great digital displays as in more dynamic sectors such as audiovisual or technological. Publishers choose to keep a low profile to promote their products and services through digital marketing to attract readers. That is their intention, but the use of social networks and current communication channels do not work in the same way as in other sectors.

1.- Segmented content
Many publishers have several product lines and books dedicated to different audience segments. The content, already segmented by the final audience of the product itself, is also segmented by the way the product itself is sold through social networks.

As in the case of the publishing house Santillana , part of the Prisa group, content is created specifically to promote a product that is especially designed for a very specific audience, children . It is a text content that promotes 5 educational YouTube channels, but especially designed for a very important population group for the publishing house's activity: children.



Digital marketing to attract readers: Santillana



Addressing the requests of a social group, searching for products and editing products for these appropriate population segments is the ultimate big idea for any company, since creating content expressly for a target audience will make positioning within this segment more fruitful than creating general products.

What are the benefits of creating targeted content?

Create a product specifically designed for a population group.
Adaptation to the demands of the target audience.
Possibility of creating messages appropriate to the form of expression of a segment of the population.
Use of topics of interest to this population group.