Research and field experience prove it:
Posted: Sat Dec 28, 2024 6:27 am
All to understand how to exploit these effects at their best each time, based on the project, and scale sales.
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Here they are, let's see what they are.
FOMO: How the Fear of Loss Manipulates Us
FOMO stands for “Fear Of Missing Out” , which literally means the fear of being left out .
We fear that we will forever lose any moment, experience, or product that korea telegram data comes our way, and this leads us to say yes as many times as possible.
What is created is a vicious circle, fueled by exclusivity and desire.
A circle in which typical reselling products, being limited editions that also push on the will of each of us to emerge from the crowd , are the fulcrum.
And you know, this is where the parallel market of dishonest resellers, unauthorized copies and damn low prices comes from…
We all, more or less, live off FOMO, but not all of us have the financial resources to give in to it with products resold for a fortune.
This is the control this fear has over us, and the incredible advantage it represents for the marketing of capable retailers.
Where capable, however, does not imply that they are dishonest.
The less, the better (that's the power of scarcity)
Anyone who knows marketing psychology knows that scarcity , the appeal to the limited quantity of a product placed on the market, is a very powerful lever.
the fact that a product is available in very limited quantities makes it more desirable.
The competition to have it becomes fierce, because that same product becomes a symbol of the desire for rebellion against the masses that each of us has and that the possession of a unique product can satisfy.
Enter PRO
Sign up to Marketers PRO and unlock all the features reserved for Premium users and access our reserved Community.
Sign up
Here they are, let's see what they are.
FOMO: How the Fear of Loss Manipulates Us
FOMO stands for “Fear Of Missing Out” , which literally means the fear of being left out .
We fear that we will forever lose any moment, experience, or product that korea telegram data comes our way, and this leads us to say yes as many times as possible.
What is created is a vicious circle, fueled by exclusivity and desire.
A circle in which typical reselling products, being limited editions that also push on the will of each of us to emerge from the crowd , are the fulcrum.
And you know, this is where the parallel market of dishonest resellers, unauthorized copies and damn low prices comes from…
We all, more or less, live off FOMO, but not all of us have the financial resources to give in to it with products resold for a fortune.
This is the control this fear has over us, and the incredible advantage it represents for the marketing of capable retailers.
Where capable, however, does not imply that they are dishonest.
The less, the better (that's the power of scarcity)
Anyone who knows marketing psychology knows that scarcity , the appeal to the limited quantity of a product placed on the market, is a very powerful lever.
the fact that a product is available in very limited quantities makes it more desirable.
The competition to have it becomes fierce, because that same product becomes a symbol of the desire for rebellion against the masses that each of us has and that the possession of a unique product can satisfy.