Local SEO: what indicators should you monitor to improve your performance?
Posted: Sat Dec 28, 2024 6:28 am
As you already know, local SEO is an essential tool to improve your online visibility . Knowing that 75% of Internet users do not consult the second page of search results and that 25% of queries on Google are local searches, local SEO has direct consequences on your in-store traffic.
By precisely analyzing the performance of your local reputation, you benefit from concrete data. You can thus manage your action plan at the local level. But what statistics should you study? Below is our advice on the indicators to follow to optimize your local SEO !
1. Improve your local SEO using statistics from your Google Business Profile page
2. Study your customer reviews to optimize your local SEO
3. Analyze your presence on social networks to optimize your local reputation
Conclusion
Improve your local SEO using statistics from your peru mobile phone number list Google Business Profile page
1. Improve your local SEO using statistics from your Google Business Profile page
Our first recommendation is to study the statistics of your Google My Business listings . They represent a wealth of information to study your performance.
Know that 36% of your local SEO depends on your Google business listings. Yes, that’s huge. That’s why it’s essential to check that each of your points of sale has a Google listing . If this is not the case, you need to fix it because you don’t want to miss out on such an important part of your local visibility .
Once all your establishment files exist, you can move on to their analysis. The different indicators are available file by file and allow you to perform a detailed analysis at the local level .
To have a macro and micro analysis, you need to study the statistics for each establishment, file by file. As this represents a considerable amount of time for a network of brands, we advise you to rely on a local marketing tool that synthesizes all the data for you. You will thus have, at a glance, a global and local vision of your network.
Each page of your Google Business Profile contains several indicators that inform you about your performance:
The number of Google views : appearance in searches and clicks on the file.
Clicks on the “directions” button : how many Internet users clicked on the directions to get to your establishment.
Clicks on the “website” button : how many prospects visited your website from this page.
Call button clicks : How many customers clicked “call” to reach this point of sale.
The page completion indicator : what percentage of this page is complete.
Statistics on a Google Business Profile sheet
Statistics on a Google Business Profile sheet
These indicators then allow you to act locally based on the results. For example, you may realize that some files do not generate any calls because the phone number is not provided.
By completing your Google My Business files as much as possible, you improve the performance of your local SEO !
Study your customer reviews to optimize your local SEO
2. Study your customer reviews to optimize your local SEO
Let’s start with an observation. Did you know that 16% of your ranking on Google is determined by your customer reviews? In other words, the management of your customer reviews directly impacts your local SEO .
It's the customers who leave comments, how can you take control of your local SEO you might ask? First of all, by analyzing your review management data !
Different indicators are to be studied for each point of sale:
The rating : how many stars the establishment has.
The freshness of customer reviews : remember that 86% of consumers only refer to reviews from the last 3 months, and that Google offers Internet users the information that interests them.
The number of customer reviews : you need a minimum of 70 to have an impact on your local SEO.
Response rate : does each customer review receive a response? Within what time frame? We remind you that the ideal response time is less than 3 days.
Digitaleo platform to analyze your customer reviews
Digitaleo platform to analyze your customer reviews
By analyzing these elements, you can adjust your action plan at the network level . For example, you notice that an establishment generates fewer customer reviews than the others. You can contact it and encourage it to systematically send an email or SMS each time consumers visit the store.
By analyzing your customer reviews and deploying an appropriate action plan, you develop the ROI of your local visibility !
Analyze your presence on social networks to optimize your local reputation
3. Analyze your presence on social networks to optimize your local reputation
The third indicator that we recommend you monitor to improve your local visibility is your presence on social networks .
For example, be aware that the engagement obtained on social networks directly influences your local SEO . Indeed, Google checks the consistency of online information on the different audience crossroads including social networks.
The indicators to follow on social networks are:
Local Facebook pages , local Instagram pages and LinkedIn professional pages : do they exist for each point of sale and are they well completed?
Post engagement : how many followers react to posts, how many likes, shares, comments?
The number of fans on each local page: how many Internet users are subscribed to each page.
Freshness of posts: are they recent ?
Post frequency: Do you post regularly? Do you have an editorial strategy ?
By precisely analyzing the performance of your local reputation, you benefit from concrete data. You can thus manage your action plan at the local level. But what statistics should you study? Below is our advice on the indicators to follow to optimize your local SEO !
1. Improve your local SEO using statistics from your Google Business Profile page
2. Study your customer reviews to optimize your local SEO
3. Analyze your presence on social networks to optimize your local reputation
Conclusion
Improve your local SEO using statistics from your peru mobile phone number list Google Business Profile page
1. Improve your local SEO using statistics from your Google Business Profile page
Our first recommendation is to study the statistics of your Google My Business listings . They represent a wealth of information to study your performance.
Know that 36% of your local SEO depends on your Google business listings. Yes, that’s huge. That’s why it’s essential to check that each of your points of sale has a Google listing . If this is not the case, you need to fix it because you don’t want to miss out on such an important part of your local visibility .
Once all your establishment files exist, you can move on to their analysis. The different indicators are available file by file and allow you to perform a detailed analysis at the local level .
To have a macro and micro analysis, you need to study the statistics for each establishment, file by file. As this represents a considerable amount of time for a network of brands, we advise you to rely on a local marketing tool that synthesizes all the data for you. You will thus have, at a glance, a global and local vision of your network.
Each page of your Google Business Profile contains several indicators that inform you about your performance:
The number of Google views : appearance in searches and clicks on the file.
Clicks on the “directions” button : how many Internet users clicked on the directions to get to your establishment.
Clicks on the “website” button : how many prospects visited your website from this page.
Call button clicks : How many customers clicked “call” to reach this point of sale.
The page completion indicator : what percentage of this page is complete.
Statistics on a Google Business Profile sheet
Statistics on a Google Business Profile sheet
These indicators then allow you to act locally based on the results. For example, you may realize that some files do not generate any calls because the phone number is not provided.
By completing your Google My Business files as much as possible, you improve the performance of your local SEO !
Study your customer reviews to optimize your local SEO
2. Study your customer reviews to optimize your local SEO
Let’s start with an observation. Did you know that 16% of your ranking on Google is determined by your customer reviews? In other words, the management of your customer reviews directly impacts your local SEO .
It's the customers who leave comments, how can you take control of your local SEO you might ask? First of all, by analyzing your review management data !
Different indicators are to be studied for each point of sale:
The rating : how many stars the establishment has.
The freshness of customer reviews : remember that 86% of consumers only refer to reviews from the last 3 months, and that Google offers Internet users the information that interests them.
The number of customer reviews : you need a minimum of 70 to have an impact on your local SEO.
Response rate : does each customer review receive a response? Within what time frame? We remind you that the ideal response time is less than 3 days.
Digitaleo platform to analyze your customer reviews
Digitaleo platform to analyze your customer reviews
By analyzing these elements, you can adjust your action plan at the network level . For example, you notice that an establishment generates fewer customer reviews than the others. You can contact it and encourage it to systematically send an email or SMS each time consumers visit the store.
By analyzing your customer reviews and deploying an appropriate action plan, you develop the ROI of your local visibility !
Analyze your presence on social networks to optimize your local reputation
3. Analyze your presence on social networks to optimize your local reputation
The third indicator that we recommend you monitor to improve your local visibility is your presence on social networks .
For example, be aware that the engagement obtained on social networks directly influences your local SEO . Indeed, Google checks the consistency of online information on the different audience crossroads including social networks.
The indicators to follow on social networks are:
Local Facebook pages , local Instagram pages and LinkedIn professional pages : do they exist for each point of sale and are they well completed?
Post engagement : how many followers react to posts, how many likes, shares, comments?
The number of fans on each local page: how many Internet users are subscribed to each page.
Freshness of posts: are they recent ?
Post frequency: Do you post regularly? Do you have an editorial strategy ?