How to use pixels to create audience segments with MDirector
Posted: Sat Dec 28, 2024 6:37 am
Article updated 1 year ago by NewsMDirector
MDirector CRM Retargeting
Did you know that a pixel on your website can be the perfect way to segment your audience ? Pixels have become an interesting way to capture and segment your audience. Brands are learning how to use pixels to create audience segments, that is, to relegate the function of collecting information and saving customer data for the database to a tiny space on their website, invisible to the visitor.
But what exactly is a pixel? A pixel is a piece of JavaScript code that can be inserted into websites, mobile apps, or emails to create a set of users , known as a segment. This code allows you to set a cookie on the browser of visitors who have browsed your website so that you can later show them targeted ads.
MDirector includes the possibility of incorporating pixels into your website to perform the function of segmenting and incorporating audiences into your database. Below we show you the steps necessary for you to learn how to use pixels to create audience segments with MDirector .
To get started, you need to access MDirector and choose the CRM Retargeting menu where chile whatsapp phone numbers you will find the “ Create segment ” button. Click on it to create your website pixel.
Steps to use pixels to create audience segments with MDirector (1)
You need to specify the different options for the pop-up in order to use pixels to create audience segments. Among them you need to decide:
The name that identifies where you will place the pixel.
The duration of the cookie , expressed in number of days. You should bear in mind that the cookie will not last forever, and that it is better to concentrate the action on specific days in which the client marked by the cookie will be able to see advertising banners and messages about your brand when browsing the different websites.
Do not check the option to count as a conversion pixel since your goal is not to consider the marked segment as a conversion but as part of the audience.
By clicking “ Save and Get Code ” you will have created your first pixel.
Steps to use pixels to create audience segments with MDirector (2)
MDirector will then provide you with a code that you must insert into your website's code. In order to use pixels to create audience segments, you will need to paste this code between the tags on your page or in your email, the space where you want to incorporate the pixel to segment the audience.
If you have carried out the process correctly, you will be able to start checking the results in CRM Retargeting just 24 hours after having incorporated the pixel . If everything works correctly, you should have started collecting data from the customers who have been arriving at your website, thus having a larger database. You will see this in the “Audience” tab of CRM Retargeting, where a table with the status of the different segments is displayed.
audience-rtb
The “ Total Visitors ” segment represents the number of unique visitors who have reached your page since the pixel was installed. Only when this segment contains a reasonable number of visits does it make sense to run a campaign.
To help you, we have incorporated a coloured signal in the Audiences section of the campaign creation:
The green or amber color recommends that you launch a campaign for this segment.
Red will mean that there will not be enough consumers in the target segment.
traffic light-crm copy
Learning how to use pixels to create audience segments will help you capture more and better leads by taking advantage of retargeting . To achieve this, MDirector puts CRM Retargeting in your hands, a simple and powerful retargeting tool at the same time. Do you want to create your first pixel to create audience segments?
MDirector CRM Retargeting
Did you know that a pixel on your website can be the perfect way to segment your audience ? Pixels have become an interesting way to capture and segment your audience. Brands are learning how to use pixels to create audience segments, that is, to relegate the function of collecting information and saving customer data for the database to a tiny space on their website, invisible to the visitor.
But what exactly is a pixel? A pixel is a piece of JavaScript code that can be inserted into websites, mobile apps, or emails to create a set of users , known as a segment. This code allows you to set a cookie on the browser of visitors who have browsed your website so that you can later show them targeted ads.
MDirector includes the possibility of incorporating pixels into your website to perform the function of segmenting and incorporating audiences into your database. Below we show you the steps necessary for you to learn how to use pixels to create audience segments with MDirector .
To get started, you need to access MDirector and choose the CRM Retargeting menu where chile whatsapp phone numbers you will find the “ Create segment ” button. Click on it to create your website pixel.
Steps to use pixels to create audience segments with MDirector (1)
You need to specify the different options for the pop-up in order to use pixels to create audience segments. Among them you need to decide:
The name that identifies where you will place the pixel.
The duration of the cookie , expressed in number of days. You should bear in mind that the cookie will not last forever, and that it is better to concentrate the action on specific days in which the client marked by the cookie will be able to see advertising banners and messages about your brand when browsing the different websites.
Do not check the option to count as a conversion pixel since your goal is not to consider the marked segment as a conversion but as part of the audience.
By clicking “ Save and Get Code ” you will have created your first pixel.
Steps to use pixels to create audience segments with MDirector (2)
MDirector will then provide you with a code that you must insert into your website's code. In order to use pixels to create audience segments, you will need to paste this code between the tags on your page or in your email, the space where you want to incorporate the pixel to segment the audience.
If you have carried out the process correctly, you will be able to start checking the results in CRM Retargeting just 24 hours after having incorporated the pixel . If everything works correctly, you should have started collecting data from the customers who have been arriving at your website, thus having a larger database. You will see this in the “Audience” tab of CRM Retargeting, where a table with the status of the different segments is displayed.
audience-rtb
The “ Total Visitors ” segment represents the number of unique visitors who have reached your page since the pixel was installed. Only when this segment contains a reasonable number of visits does it make sense to run a campaign.
To help you, we have incorporated a coloured signal in the Audiences section of the campaign creation:
The green or amber color recommends that you launch a campaign for this segment.
Red will mean that there will not be enough consumers in the target segment.
traffic light-crm copy
Learning how to use pixels to create audience segments will help you capture more and better leads by taking advantage of retargeting . To achieve this, MDirector puts CRM Retargeting in your hands, a simple and powerful retargeting tool at the same time. Do you want to create your first pixel to create audience segments?