Brands must strive not to treat the consumer as a mere target
Posted: Sat Dec 28, 2024 6:48 am
Consumers want to regain control over their own data and want to develop a relationship with brands that is mutually beneficial to both parties ,” says Kjolso.
Respecting consumer privacy is absolutely essential to earning their trust . “Only in this way will brands be able to convince customers to give them their data in exchange for being treated to the content they really want,” says Kjolso.
To win over an increasingly demanding and elusive list of guangdong cell phone numbers consumer, it is also vital that brands do not treat the consumer as a mere target. "They must forge a cooperative relationship with him ," says the Microsoft executive.
When it comes to engaging with consumers, brands must also provide them with the tools they need to make the world a better place. “ It is essential that brands really focus on what concerns consumers ,” says Kjolso. And that means getting involved and taking a stand on issues such as sustainability and equality.
When hanging on to issues such as sustainability and equality, brands must nevertheless be aware that any hint of self-righteousness on their part will be immediately detected as such by the consumer. This is especially important when we take into account that 85% of consumers only consider purchasing from brands they trust.
One example of Microsoft's commitment to equality is the "Xbox Adaptive Controller ," a device designed by engineers passionate about their work to help people with mobility problems dive into gaming without restrictions.
Respecting consumer privacy is absolutely essential to earning their trust . “Only in this way will brands be able to convince customers to give them their data in exchange for being treated to the content they really want,” says Kjolso.
To win over an increasingly demanding and elusive list of guangdong cell phone numbers consumer, it is also vital that brands do not treat the consumer as a mere target. "They must forge a cooperative relationship with him ," says the Microsoft executive.
When it comes to engaging with consumers, brands must also provide them with the tools they need to make the world a better place. “ It is essential that brands really focus on what concerns consumers ,” says Kjolso. And that means getting involved and taking a stand on issues such as sustainability and equality.
When hanging on to issues such as sustainability and equality, brands must nevertheless be aware that any hint of self-righteousness on their part will be immediately detected as such by the consumer. This is especially important when we take into account that 85% of consumers only consider purchasing from brands they trust.
One example of Microsoft's commitment to equality is the "Xbox Adaptive Controller ," a device designed by engineers passionate about their work to help people with mobility problems dive into gaming without restrictions.