Customers can find out more about products by searching online without having to meet with someone from the company.
However, for companies, field sales , which allow direct communication with customers , remains an indispensable sales method.
In this article, we will explain the necessity of field sales for companies and the benefits of combining inside sales and field sales , which have developed in recent years .
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Field sales is a valuable sales method that allows direct contact with customers
The presence of inside sales supporting field sales
The benefits of doing both field and inside sales
Achieve high-quality access to highly motivated customers
There is no difference depending on the skills of the sales representative
How to Implement Field and Inside Sales Together
If you don't have enough in-house sales resources, use external services.
Field sales is a valuable sales method that allows direct contact with customers
What is Field Sales?
Field sales, which involves visiting multiple companies north korea b2b leads in person to make sales, is an old sales style also known as " outside sales ."
Nowadays, sales can be conducted efficiently using telephone and the Internet, so it is often perceived as an outdated sales method.
However, field sales is still a very effective method because it allows you to actively reach out to customers who are unsure whether to purchase a product or who you want to buy your company's products .
Without field sales who can actively appeal to the need for the product, potential customers may be missed.
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The presence of inside sales supporting field sales
A woman at a call center making a telemarketing call
Even if it is understood that field sales is a necessary sales strategy, some companies may not be able to allocate sufficient personnel or time costs due to sales resource issues.
In such cases, inside sales can be useful as it can dramatically increase sales efficiency .
What is Inside Sales?
Inside sales is a sales technique that allows you to communicate with customers by phone, email, etc. while remaining inside the company.
The time it takes to make one contact is very short, there are no costs such as transportation expenses, and it is easy to document, so it does not require many special sales skills.
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The benefits of doing both field and inside sales
handshake
By using both field and inside sales, companies can enjoy the following benefits:
The benefits to the company will ultimately be beneficial to the customer, so it ultimately kills two birds with one stone.
Achieve high-quality access to highly motivated customers
If you try to do only field sales, you will inevitably have to do other tasks in between sales, which will limit the time you can devote to the sales negotiations that you really want to focus on.
On the other hand, if you have an inside sales team, they will take care of all the responsibilities that a company normally handles, such as answering phone calls and other administrative tasks, allowing you to focus solely on field sales.
