Atresmedia improves its segmentation capacity by launching a series of hybrid clusters
Posted: Sat Dec 28, 2024 8:22 am
Atresmedia is undoubtedly the best option in the advertising market to achieve great coverage. Additionally, it works to offer brands segmented campaigns, whether sociodemographically, according to interests or content consumption . In this way, it is able to offer its clients the most appropriate campaign, whatever their communication objective.
To this end, Atresmedia has created a list of northeast cell phone numbers series of hybrid clusters that it builds by combining navigation in Atresmedia's digital environment, television consumption data on televisions with Hbbtv technology and the sociodemographic profile of the more than 10 million users registered on Atresmedia's digital properties.
Thus, Atresmedia, with the creation of six hybrid clusters, is able to offer campaigns with greater segmentation, as demanded by the advertising market:
#Joveneox : Young profile created with sociodemographic data, heavy users of Neox on connected linear TV and consumption of similar content on Atresplayer and Atresmedia sites.
#Peekaboo : Children in the NEOX KIDZ slots, between their children's programs.
#Serielovers: Made up of heavy consumers of the best Atresmedia fiction on both linear television and Atresplayer.
Motorfans : Cluster of viewers interested in automotive-related content: Centimeters Cubic, motor-related sports, browsing related sites (Diario Motor).
To this end, Atresmedia has created a list of northeast cell phone numbers series of hybrid clusters that it builds by combining navigation in Atresmedia's digital environment, television consumption data on televisions with Hbbtv technology and the sociodemographic profile of the more than 10 million users registered on Atresmedia's digital properties.
Thus, Atresmedia, with the creation of six hybrid clusters, is able to offer campaigns with greater segmentation, as demanded by the advertising market:
#Joveneox : Young profile created with sociodemographic data, heavy users of Neox on connected linear TV and consumption of similar content on Atresplayer and Atresmedia sites.
#Peekaboo : Children in the NEOX KIDZ slots, between their children's programs.
#Serielovers: Made up of heavy consumers of the best Atresmedia fiction on both linear television and Atresplayer.
Motorfans : Cluster of viewers interested in automotive-related content: Centimeters Cubic, motor-related sports, browsing related sites (Diario Motor).