Consumers are willing to punish brands that annoy them with their online advertising

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While most Internet users simply suffer in silence the blunders committed in the name of online advertising, a good number of users take the trouble to take action. In fact, one in five Internet users has already blocked advertising from certain brands . And 14% of consumers have become so inconvenienced that they no longer buy products and services from brands that harass them with online advertising.

5% of Internet users have expressed their india telephone number data complaints to brands via social networks and 9% have contacted the customer service department of the corresponding company to report cases of clearly intrusive online advertising.

To help advertisers connect more effectively with their customers through online advertising, ParcelLab recommends focusing on certain emotional moments in the purchasing process . Consumers are particularly open to advertising immediately after receiving an order at home. On the contrary, they develop more negative feelings when returning products they have previously purchased . 45% of Internet users admit that returns are by far the most annoying part of online shopping. After all, when consumers return a product, they often do so because it did not satisfactorily meet their expectations.

“Customer loyalty is not achieved by chasing the buyer online through targeting,” emphasizes Anton Eder, co-founder of parcelLab. “It is much better to accompany the customer on the customer journey , identify the most emotional moments in the purchasing process and surprise them again and again with sufficiently excellent experiences,” he adds.