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"There has never been a regulatory phenomenon like iOS 14.5 before," D. Junowicz (AppsFlyer)

Posted: Sat Dec 28, 2024 9:22 am
by rUparaHmaN017
2020 has changed the rules of the game when it comes to privacy, with the arrival of the iOS 14.5 update and the disappearance of cookies. All of these changes have, of course, implications for marketing professionals, so we decided to learn more about this aspect and its consequences from Daniel Junowicz, Regional Vice President for EMEA at AppsFlyer.

The expert has given us his vision on taiyuan telephone number data this matter, but he has also given us the strategies of AppsFlyer, the mobile marketing analysis and attribution platform, to adapt to these privacy limits.

Privacy is one of the most important aspects of user concern. What methods do you use at AppsFlyer to ensure that the companies you work with keep customer data safe?
Privacy is one of the main pillars of AppsFlyer , and we have always been proactive about preserving privacy. We put a lot of effort into security and ensuring that all data is protected. AppsFlyer has not collected any “PII” information for years, has restricted modes for children, and keeps the data collected to a minimum. We split our customers’ data and do not allow data collection or monetization. We also comply with global regulations, including GDPR and COPPA, and have a team within the company responsible for improving our privacy measures.

On the product side, we have and continue to implement data minimization for information collected from , for example, the SDK. We want to make sure that no one can generate any unique way to identify users from the data collected, so we maximize probabilistic models and add accuracy based on data minimization.