Factors that Google takes into account in local positioning
Posted: Sat Dec 28, 2024 9:44 am
First of all, we are going to identify the criteria that Google uses to classify a business within its local ranking . Broadly speaking, the positioning factors in local SEO are very similar to the general ones: user orientation, quality content, loading speed, backlinks, etc. However, for local searches we must highlight 3 differential aspects :
Distance : This is the most important factor and is exclusive to local SEO . We will only appear in local searches if our business is located close to either the user's location at the time turkey telephone number data of the search or the location they refer to in their query.
Prominence : This factor is a kind of digital popularity . Google uses a series of indicators to know how trustworthy our business or brand is. Among other factors, it is based on reviews and ratings, but later we will see how in the Brick and Click models you can also work on prominence by offering EAT content through your website or ecommerce.
Relevance : This is the greater or lesser coincidence of your company profile with the searches carried out. To be relevant, you must make it clear to Google what you do and where you do it, as far as possible, using the appropriate keywords. You must offer a result that satisfies the need of the search, since the greater the coincidence, the greater the relevance .
Being close, offering trust and meeting the needs of your potential customers is what will make you gain greater visibility at a local level.
Distance : This is the most important factor and is exclusive to local SEO . We will only appear in local searches if our business is located close to either the user's location at the time turkey telephone number data of the search or the location they refer to in their query.
Prominence : This factor is a kind of digital popularity . Google uses a series of indicators to know how trustworthy our business or brand is. Among other factors, it is based on reviews and ratings, but later we will see how in the Brick and Click models you can also work on prominence by offering EAT content through your website or ecommerce.
Relevance : This is the greater or lesser coincidence of your company profile with the searches carried out. To be relevant, you must make it clear to Google what you do and where you do it, as far as possible, using the appropriate keywords. You must offer a result that satisfies the need of the search, since the greater the coincidence, the greater the relevance .
Being close, offering trust and meeting the needs of your potential customers is what will make you gain greater visibility at a local level.