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2. It includes a key benefit.Ever heard the marketing advice, “sell the sizzle, not the steak”? It means sell the benefits, not the features — which applies perfectly to slogans. A great slogan makes a company or product s benefits clear to the audience.3. It differentiates the brand.Does your light beer have the fullest flavor? Or maybe the fewest calories? What is it about your product or brand that sets it apart from competitors? check out our essential branding guide.

4. It imparts positive feelings about the brand.The best taglines use words that ar egypt mobile phone numbers database upbeat.For example, reese‘s peanut butter cups’ slogan, “two great tastes that taste great together,” gives the audience good feelings about reese‘s, whereas a slogan like lea & perrins’ “steak sauce only a cow could hate,” uses negative words.We could argue that the former leaves a better impression on the audience.How to write a catchy slogan or taglinehow to write a catchy slogan or tagline.



Define your target audience. Demonstrate value. Keep it simple. Highlight brand personality. Use an emotional appeal. Test it out.1. Define your target audience.Determine who your brand is targeting and research their preferences and needs.This step is crucial as it allows you to build a message that resonates with them, differentiate your brand, adapt your tone and language, and target the right channels.2. Demonstrate value.Focus on the main benefits that your brand offers to its customers.