Influence of Cyber Monday in Latin America
Posted: Thu Jan 02, 2025 10:08 am
Today, this day is considered an extension of Black Friday, as many online stores take advantage of Black Friday, or even the days leading up to it, to launch their promotions. That is why there is more and more talk of “cyber week”.
Despite inflation and the drop in average spending at this time, e-commerce has continued to grow in recent years with a greater number of online purchases.
As a curious fact, Black Friday/Cyber Monday 2022 even helped to increase sales in physical stores by 83% in some e-commerce stores. The maximum sales peak occurred at 11:00 p.m. on Friday, November 25 in Madrid, Barcelona and Seville, especially in the clothing and accessories categories.
Latin American Cyber Monday has been growing in popularity, especially in countries like Argentina and Chile, followed by Colombia and Mexico.
It is not surprising if we take into account that, today, Chileans, Mexicans and Argentines are the Latin American consumers who spend the most per year purchasing through the Internet .
Argentina
Cyber Monday is a special date for Argentine france telegram data online commerce, which in 2022 increased its turnover by 47% compared to the previous Cyber Monday .
Any business that wants to promote itself using words related to Cyber Monday must officially register with the Argentine Chamber of Electronic Commerce (CACE), which provides the logo and official identifiers.
Without a doubt, social media is playing a very strong role in e-commerce here, to the point that 5 out of 10 Argentines make their purchases through social channels . Mainly through Facebook and Instagram. The winning products? Fashion and sportswear.
Mexico
Here, Cyber Monday has been gaining popularity to the point of becoming an event as eagerly awaited as Buen Fin and Black Friday, which is logical if we take into account its proximity to the US and that Christmas is just around the corner. It is obvious when we see the demand for toys and children's items increase at this time in Mexico.
Despite inflation and the drop in average spending at this time, e-commerce has continued to grow in recent years with a greater number of online purchases.
As a curious fact, Black Friday/Cyber Monday 2022 even helped to increase sales in physical stores by 83% in some e-commerce stores. The maximum sales peak occurred at 11:00 p.m. on Friday, November 25 in Madrid, Barcelona and Seville, especially in the clothing and accessories categories.
Latin American Cyber Monday has been growing in popularity, especially in countries like Argentina and Chile, followed by Colombia and Mexico.
It is not surprising if we take into account that, today, Chileans, Mexicans and Argentines are the Latin American consumers who spend the most per year purchasing through the Internet .
Argentina
Cyber Monday is a special date for Argentine france telegram data online commerce, which in 2022 increased its turnover by 47% compared to the previous Cyber Monday .
Any business that wants to promote itself using words related to Cyber Monday must officially register with the Argentine Chamber of Electronic Commerce (CACE), which provides the logo and official identifiers.
Without a doubt, social media is playing a very strong role in e-commerce here, to the point that 5 out of 10 Argentines make their purchases through social channels . Mainly through Facebook and Instagram. The winning products? Fashion and sportswear.
Mexico
Here, Cyber Monday has been gaining popularity to the point of becoming an event as eagerly awaited as Buen Fin and Black Friday, which is logical if we take into account its proximity to the US and that Christmas is just around the corner. It is obvious when we see the demand for toys and children's items increase at this time in Mexico.