What do these results mean?

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The advantage of this interest-themed algorithm is that it always shows the user something Pinterest knows they like. Additionally, ‘controlled distribution’, introduced in 2020, ensures that the user sees a certain number of new content based on what they have seen in the past. This makes the content more likely to be consumed and enjoyed.

In 2021, due to the Covid-19 pandemic, people’s searches and intent have shifted as they look for products that share their values. According to Pinterest, this means three things for brands:

Know your values.
Test ads based on your values, not your products.
Clearly articulate how customers live and demonstrate their values ​​by buying from you.
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3 Strategies to Close the Digital Skills Gap
26/07/2024
digital skills gap
In digital economies around the world, the demand for digital skills is outpacing the available skilled workforce, meaning there is a significant and growing skills gap between the talent available and the skills employers need.

The widespread adoption of artificial intelligence (AI) is exacerbating this skills gap as people struggle to stay current on the latest AI skills. In a recent survey of our members , 54% of marketers felt that the current level of AI skills on their teams was low. In fact, 40% had not implemented any AI-focused initiatives in their businesses.


Lack of knowledge about AI creates barriers to entry for individuals. It also creates inequalities in economic opportunity and labor market dynamics. AI automates many tasks, leading to more job losses in certain sectors as people’s existing skills become obsolete. There are concerns that workers displaced by automation may struggle to find new jobs if they do not have the AI ​​and digital skills needed for the new roles.