Offline advertising for all budgets
Posted: Sat Jan 04, 2025 4:43 am
Close more orders with transactional emails
Abandoned carts are a crushing reality for every e-commerce site, as the purchasing process is abandoned in 70.19% of cases .
This is where transactional emails can increase your ecommerce sales: they are emails that are automatically sent to customers who have not completed the purchase process .
Transactional email: Airbnb example.
There are many ways to use transactional emails in ecommerce , but one of the most effective is to offer special incentives, such as discounts or free shipping if they complete their order within the next 24 hours . Why is this a good idea? Because the costs added to the price of the item, such as shipping costs and VAT, are still the main reason for cart abandonment.
Ideally, send them within 24 hours of the abandonment, while there is still interest in the purchase. Don’t forget to include product images and a clear call to action, such as a “Checkout” or “Return to Cart” button.
How can you start sending these messages? Brevo makes it easy to send transactional messages , as it not only connects easily to your CMS and ecommerce platforms like Shopify, but it also lets you send SMS and WhatsApp messages to close more orders.
Within e-commerce strategies, the ideal is to take advantage italy telegram data of all channels. And that, of course, includes offline advertising. In fact, 63% of consumers who see advertising outside the home will probably end up visiting and buying from your e-commerce.
Your ideal customer isn't always browsing the internet or hanging out on social media. So here are some ideas to increase your brand's visibility and attract new customers to your online store.
Participate in events and trade shows in your sector to increase the visibility of your brand and bring brochures and samples of your product.
Create promotional materials to leave in local businesses where your target audience goes : coffee shops, home goods stores, hardware stores, etc.
Partner with companies that target a similar audience , but are not direct competitors, for cross-promotions or joint events such as talks or workshops.
When you use these types of tactics, you are creating a much more lasting and memorable impact, as well as building more personal ties with your audience.
Abandoned carts are a crushing reality for every e-commerce site, as the purchasing process is abandoned in 70.19% of cases .
This is where transactional emails can increase your ecommerce sales: they are emails that are automatically sent to customers who have not completed the purchase process .
Transactional email: Airbnb example.
There are many ways to use transactional emails in ecommerce , but one of the most effective is to offer special incentives, such as discounts or free shipping if they complete their order within the next 24 hours . Why is this a good idea? Because the costs added to the price of the item, such as shipping costs and VAT, are still the main reason for cart abandonment.
Ideally, send them within 24 hours of the abandonment, while there is still interest in the purchase. Don’t forget to include product images and a clear call to action, such as a “Checkout” or “Return to Cart” button.
How can you start sending these messages? Brevo makes it easy to send transactional messages , as it not only connects easily to your CMS and ecommerce platforms like Shopify, but it also lets you send SMS and WhatsApp messages to close more orders.
Within e-commerce strategies, the ideal is to take advantage italy telegram data of all channels. And that, of course, includes offline advertising. In fact, 63% of consumers who see advertising outside the home will probably end up visiting and buying from your e-commerce.
Your ideal customer isn't always browsing the internet or hanging out on social media. So here are some ideas to increase your brand's visibility and attract new customers to your online store.
Participate in events and trade shows in your sector to increase the visibility of your brand and bring brochures and samples of your product.
Create promotional materials to leave in local businesses where your target audience goes : coffee shops, home goods stores, hardware stores, etc.
Partner with companies that target a similar audience , but are not direct competitors, for cross-promotions or joint events such as talks or workshops.
When you use these types of tactics, you are creating a much more lasting and memorable impact, as well as building more personal ties with your audience.