and hacks Resources

[tasmih1234]

Simply lay out your email marketing content goals for each segment so you can send each of them relevant information and personalized offers. For instance. let’s say you’re a pet insurance provider that’s looking to create demand-generation campaigns. You have an audience segment that’s interested in adopting pets. another that lives and breathes all things pet content. and a third that’s interested in caretaking tips. In this case. you could share the following targeted email content Segment Real pet adoption stories along with how the pet adoption process works Segment Fun. funny. and interesting facts about pets. along with pictures and videos Segment Useful tips on how to keep pets healthy and happy These email marketing content options can help you build your reputation. educate your audience according to the topics they’re most interested in. and promote your service in a subtle and helpful way.

You can also share snippets from some of your most beloved blog posts when relevant. For instance. if the following blog post on operational excellence gets rave reviews from your BB audience segment. consider sweden phone number list repurposing the most valuable content assets inside of it. Here’s a checklist on how to achieve operational excellence best email marketing content checklist Some additional examples of valuable content you could send subscribers include Tips. tricks. from your Help Center and/or Knowledge Base Relevant white papers. case studies. ebooks. and guides Listicles and how-tos Product guides Pro-Tip It’s also important to clean your email list often so you can keep it up-to-date.

Be sure to remove inactive subscribers and reach out to those who haven't interacted with your emails in a long time to see if they’re still interested in the content. This improves your open rates and reduces bounce rates. both essential metrics for hitting the inbox. Write clear and engaging email copy Keep your emails clean and professional with branded email content templates and engaging email copy. Break up large chunks of text with bulleted lists. quick checklists. and engaging visuals. like short-form videos and screenshots. Consider including other forms of media when relevant. too. such as audio content i.