Carry out co-marketing actions
Posted: Sat Jan 04, 2025 4:57 am
HyM Valentine's Day Marketing
Clarins Valentine's Day promo. Screenshot.
Reebok Valentine's Day promotion.
Any company from any sector can participate in Valentine's Day: companies in the tourism industry can give away trips for couples, companies related to gastronomy can offer romantic meals, etc.
If you don't have Valentine's Day-related products, you can make your brand part of the experience. For example, you can collaborate with other companies to offer a joint promotion. Combinations of different digital marketing channels are also increasingly being used for this: promotions are sent, for example, by email, and announcements are made on social media to attract more subscribers.
It's not about offering just anything, but rather what your subscribers are looking for and knowing how you can help them.
In this example, CitiBanamex co-markets with Envía Flores to offer promotional or free shipping to its customers who have an account.
Example of a Valentine's Day email from Citibankmex and Enviaflores banks.
8 - Gift cards for those who run out of ideas
It's normal not to have a clear idea of what to give on japan telegram data Valentine's Day or at times like Christmas. A gift card is a safe option that saves customers a lot of headaches, so including one will never hurt.
Here you can see a Valentine's Day gift card on the bien-hetre website. If this were your company, you could talk about your website's Valentine's Day gift card, and include some information and a direct link to it in your newsletter.
9 - The subject of your Valentine's Day newsletter is also important
The subject line of your Valentine's Day email is the first thing your customers will see in their inbox. A particularly creative and eye-catching subject line will encourage a higher opening rate: your company will not be the only one sending a newsletter on this occasion, as it happens on other important dates such as Black Friday or during the sales season.
What do your subscribers particularly like? How can you thank them? Create a fascinating and short subject line, with a maximum of 50-60 characters:
Clarins Valentine's Day promo. Screenshot.
Reebok Valentine's Day promotion.
Any company from any sector can participate in Valentine's Day: companies in the tourism industry can give away trips for couples, companies related to gastronomy can offer romantic meals, etc.
If you don't have Valentine's Day-related products, you can make your brand part of the experience. For example, you can collaborate with other companies to offer a joint promotion. Combinations of different digital marketing channels are also increasingly being used for this: promotions are sent, for example, by email, and announcements are made on social media to attract more subscribers.
It's not about offering just anything, but rather what your subscribers are looking for and knowing how you can help them.
In this example, CitiBanamex co-markets with Envía Flores to offer promotional or free shipping to its customers who have an account.
Example of a Valentine's Day email from Citibankmex and Enviaflores banks.
8 - Gift cards for those who run out of ideas
It's normal not to have a clear idea of what to give on japan telegram data Valentine's Day or at times like Christmas. A gift card is a safe option that saves customers a lot of headaches, so including one will never hurt.
Here you can see a Valentine's Day gift card on the bien-hetre website. If this were your company, you could talk about your website's Valentine's Day gift card, and include some information and a direct link to it in your newsletter.
9 - The subject of your Valentine's Day newsletter is also important
The subject line of your Valentine's Day email is the first thing your customers will see in their inbox. A particularly creative and eye-catching subject line will encourage a higher opening rate: your company will not be the only one sending a newsletter on this occasion, as it happens on other important dates such as Black Friday or during the sales season.
What do your subscribers particularly like? How can you thank them? Create a fascinating and short subject line, with a maximum of 50-60 characters: