Strategic Planning in Digital Marketing: what is it and how to do it?
Posted: Sat Jan 04, 2025 5:05 am
We have heard a lot about this topic, but few people really know how to develop good strategic planning in digital marketing .
When it comes to digital marketing , we see many companies that think they are dominating the subject just because they are present on social media, but that is not quite the case.
Strategic planning in digital marketing is essential for you to achieve short and long-term goals for your business.
There are many brands that don't know who their target audience is.
In this way, they publish content randomly or run campaigns just thinking about sales.
If you are going down this path, stop immediately. After all, strategic planning in digital marketing is necessary for the success of your business.
However, if you don't understand anything about this subject, today we have prepared some material with really cool content to help you create a strategic plan in digital marketing.
Happy reading!
Monthly strategic planning
Monthly strategic planning
Why do I need strategic planning in digital marketing?
Strategic planning is what will direct and organize the ideal digital marketing methods to boost your company.
Without it, actions performed online are isolated and, consequently, ineffective.
First, good planning starts with clearly defining your objective.
Understand where your business is at the moment and establish where you want to go.
In addition, analyze the real situation of the brand's digital presence, what the performance of social media is, what the brand has already done.
Finally, don’t forget to analyze the market in which you operate and your main competitors.
This initial observation is more in-depth, as it requires not only a digital analysis, but also the essence of the company's product and service.
Conducting a SWOT assessment greatly helps you understand your business's true strengths, weaknesses, opportunities and threats.
This is what you will work on when planning your digital marketing strategy.
After this assessment, start directing the strategies that will be applied in the company's digital marketing planning.
Ask yourself what you really want right now.
The more objective and theoretically based your material is, the easier it will be to put the necessary actions into practice.
Learn how to make good strategic planning in Digital Marketing
There are some steps that guide good strategic planning.
We will present each of them so that azerbaijan phone number data you can start putting them into practice.
1. Stocktaking
Carry out a survey of everything your company has done in the last year.
In short, find out what the investments were, if any strategy was used, what the return was on each action and analyze the results.
If you don't evaluate what you did right and wrong in the past, how are you going to improve anything in the present to have a prosperous future?!
2. Analyze the market
How is the market in the company's segment?
And the national and international market?
What are people consuming right now?
Who is consuming your product?
These are the questions that should form the basis of your business’ market research.
This is also when the persona analysis comes in, what their archetypes are and the definition of the target audience.
After all, by understanding more about this, it will be possible to design strategies to know which platforms your potential customers are on.
Additionally, you will understand what content is relevant to them, which stage of the purchase funnel each one is at, how they behave during the consumer journey and much more!
Remember that strengths and weaknesses are internal factors of the company and threats and opportunities are external.
This way you will be able to understand your competitors and identify the best market practices.
3. Set goals
There is a method called SMART that is very important and can help you at this stage.
In short, SMART is an acronym in English that has the criteria to help achieve goals and objectives in a company that are: specific, measurable, achievable, relevant and timely.
This way you can detail how your goals will be constructed so that they can actually bring results in the end.
When it comes to digital marketing , we see many companies that think they are dominating the subject just because they are present on social media, but that is not quite the case.
Strategic planning in digital marketing is essential for you to achieve short and long-term goals for your business.
There are many brands that don't know who their target audience is.
In this way, they publish content randomly or run campaigns just thinking about sales.
If you are going down this path, stop immediately. After all, strategic planning in digital marketing is necessary for the success of your business.
However, if you don't understand anything about this subject, today we have prepared some material with really cool content to help you create a strategic plan in digital marketing.
Happy reading!
Monthly strategic planning
Monthly strategic planning
Why do I need strategic planning in digital marketing?
Strategic planning is what will direct and organize the ideal digital marketing methods to boost your company.
Without it, actions performed online are isolated and, consequently, ineffective.
First, good planning starts with clearly defining your objective.
Understand where your business is at the moment and establish where you want to go.
In addition, analyze the real situation of the brand's digital presence, what the performance of social media is, what the brand has already done.
Finally, don’t forget to analyze the market in which you operate and your main competitors.
This initial observation is more in-depth, as it requires not only a digital analysis, but also the essence of the company's product and service.
Conducting a SWOT assessment greatly helps you understand your business's true strengths, weaknesses, opportunities and threats.
This is what you will work on when planning your digital marketing strategy.
After this assessment, start directing the strategies that will be applied in the company's digital marketing planning.
Ask yourself what you really want right now.
The more objective and theoretically based your material is, the easier it will be to put the necessary actions into practice.
Learn how to make good strategic planning in Digital Marketing
There are some steps that guide good strategic planning.
We will present each of them so that azerbaijan phone number data you can start putting them into practice.
1. Stocktaking
Carry out a survey of everything your company has done in the last year.
In short, find out what the investments were, if any strategy was used, what the return was on each action and analyze the results.
If you don't evaluate what you did right and wrong in the past, how are you going to improve anything in the present to have a prosperous future?!
2. Analyze the market
How is the market in the company's segment?
And the national and international market?
What are people consuming right now?
Who is consuming your product?
These are the questions that should form the basis of your business’ market research.
This is also when the persona analysis comes in, what their archetypes are and the definition of the target audience.
After all, by understanding more about this, it will be possible to design strategies to know which platforms your potential customers are on.
Additionally, you will understand what content is relevant to them, which stage of the purchase funnel each one is at, how they behave during the consumer journey and much more!
Remember that strengths and weaknesses are internal factors of the company and threats and opportunities are external.
This way you will be able to understand your competitors and identify the best market practices.
3. Set goals
There is a method called SMART that is very important and can help you at this stage.
In short, SMART is an acronym in English that has the criteria to help achieve goals and objectives in a company that are: specific, measurable, achievable, relevant and timely.
This way you can detail how your goals will be constructed so that they can actually bring results in the end.