Medical Digital Marketing – The Importance of Consulting
Posted: Sat Jan 04, 2025 5:14 am
Nowadays, Medical Digital Marketing has become a basic prerequisite for all professionals in the field.
This is because we have entered a Digital Age, and there is no turning back.
We can clearly perceive this reality when we observe that from our children to our parents and grandparents, they are connected.
When you need to research something, what do you do?
Unlike what happened in the past – when people would pick up a phone book with more than 500 pages – today it happens differently.
You will probably access Google and type the name of the product or service you are looking for and a few seconds later the websites of several companies in the segment will appear.
New digital era
New digital era
A new era for all professional areas
Once we understand the new Digital Age in which we live, it is important to reflect that when a person wants to schedule a medical appointment, they will do the following: go to Google, type in the specialty they want to go to and look for a trustworthy professional.
The individual will certainly click on the pages that appear in the first positions on Google, where several scholars have already pointed out that the absolute majority of users do not even go to the second page of the search engine.
If your services do not appear on the first page of Google, this will prevent your Clinic from getting more patients.
Given this brief analysis, can you see how Medical Digital Marketing is no longer an option, but rather something vital for the success (and survival) of any professional working in the field?
Medical Digital Marketing: Competitor Analysis
Before continuing reading, please open another browser tab, type the name of your main competitors (at least 10) and analyze each one's website.
Is the layout nice? Is it adapted for cell phones?
And now, next, go to Facebook or Instagram, and search for the same name on all of them again.
Check the number of posts, likes on the page and people commenting interested in the services provided by that Doctor.
This will greatly help you to invest in medical digital marketing and understand the importance of this service.
An analysis of user behavior
People's behavior has changed and companies (clinics and hospitals) and healthcare professionals need to adapt as quickly as possible to this new reality.
Medical Marketing is essential, since there is no point in bahamas phone number data being the best professional in your city, state or even in Brazil, if people do not know you.
Remember the old saying: out of sight, out of mind.
Professional recommendations help a lot, but you have no idea how much more powerful word of mouth on the internet is.
Do I really need a digital marketing consultancy?
The need for Digital Marketing Consultancy for your Clinic or Hospital is greater every day.
Few “visionary” professionals in the Medical field realized two and a half years ago the fantastic potential to achieve Excellent Results with low investment in Digital Marketing actions.
As soon as they realized this importance, they started working in the digital world and never stopped.
Obviously, those who plant first, reap the fruits first.
After carrying out an analysis on websites and Facebook pages of colleagues focused on the same specialty, you will probably realize that it is rare to find Doctors with a Facebook page with more than 10 THOUSAND LIKES, a high rate of interaction on posts, a beautiful website that helps to add value to their image.
When this happens, coincidentally, you realize that this Doctor is achieving excellent results due to the great visibility he is having on the Internet.
Digital Marketing in the Healthcare Sector
Digital Marketing in the Healthcare Sector
Medical Digital Marketing: which Consultancy to hire?
Digital Marketing in the Healthcare sector is very broad.
There are countless possibilities that the professional can carry out, such as:
A website adapted for mobile phones;
Develop work to improve organic positioning (SEO) on Google when someone is searching for your specialty;
Get your Clinic or Hospital website to the top of Google in just a few minutes through Google Adwords campaigns;
Have a Facebook page to share information about your specialty;
Carry out Facebook Ads campaigns so that people who are interested in your Medical Specialty are impacted by an advertising campaign;
Social Media Strategies;
Content Marketing;
Neuro Marketing;
Email Marketing.
These are some examples of what can be done through Medical Marketing.
Obviously, the more integrated actions you take, the greater your visibility and the faster the results will appear.
According to a publication on the CRM-PR Portal, about Medical Advertising , it is permitted to carry out Medical Digital Marketing actions, as long as you follow the guidelines of the Medical Code of Ethics.
Therefore, sensationalist actions should not be carried out, aiming at self-promotion, advertising prices and promotions, using terms related to excellence and exclusivity, as well as advertising with before and after photos of patients.
This is because we have entered a Digital Age, and there is no turning back.
We can clearly perceive this reality when we observe that from our children to our parents and grandparents, they are connected.
When you need to research something, what do you do?
Unlike what happened in the past – when people would pick up a phone book with more than 500 pages – today it happens differently.
You will probably access Google and type the name of the product or service you are looking for and a few seconds later the websites of several companies in the segment will appear.
New digital era
New digital era
A new era for all professional areas
Once we understand the new Digital Age in which we live, it is important to reflect that when a person wants to schedule a medical appointment, they will do the following: go to Google, type in the specialty they want to go to and look for a trustworthy professional.
The individual will certainly click on the pages that appear in the first positions on Google, where several scholars have already pointed out that the absolute majority of users do not even go to the second page of the search engine.
If your services do not appear on the first page of Google, this will prevent your Clinic from getting more patients.
Given this brief analysis, can you see how Medical Digital Marketing is no longer an option, but rather something vital for the success (and survival) of any professional working in the field?
Medical Digital Marketing: Competitor Analysis
Before continuing reading, please open another browser tab, type the name of your main competitors (at least 10) and analyze each one's website.
Is the layout nice? Is it adapted for cell phones?
And now, next, go to Facebook or Instagram, and search for the same name on all of them again.
Check the number of posts, likes on the page and people commenting interested in the services provided by that Doctor.
This will greatly help you to invest in medical digital marketing and understand the importance of this service.
An analysis of user behavior
People's behavior has changed and companies (clinics and hospitals) and healthcare professionals need to adapt as quickly as possible to this new reality.
Medical Marketing is essential, since there is no point in bahamas phone number data being the best professional in your city, state or even in Brazil, if people do not know you.
Remember the old saying: out of sight, out of mind.
Professional recommendations help a lot, but you have no idea how much more powerful word of mouth on the internet is.
Do I really need a digital marketing consultancy?
The need for Digital Marketing Consultancy for your Clinic or Hospital is greater every day.
Few “visionary” professionals in the Medical field realized two and a half years ago the fantastic potential to achieve Excellent Results with low investment in Digital Marketing actions.
As soon as they realized this importance, they started working in the digital world and never stopped.
Obviously, those who plant first, reap the fruits first.
After carrying out an analysis on websites and Facebook pages of colleagues focused on the same specialty, you will probably realize that it is rare to find Doctors with a Facebook page with more than 10 THOUSAND LIKES, a high rate of interaction on posts, a beautiful website that helps to add value to their image.
When this happens, coincidentally, you realize that this Doctor is achieving excellent results due to the great visibility he is having on the Internet.
Digital Marketing in the Healthcare Sector
Digital Marketing in the Healthcare Sector
Medical Digital Marketing: which Consultancy to hire?
Digital Marketing in the Healthcare sector is very broad.
There are countless possibilities that the professional can carry out, such as:
A website adapted for mobile phones;
Develop work to improve organic positioning (SEO) on Google when someone is searching for your specialty;
Get your Clinic or Hospital website to the top of Google in just a few minutes through Google Adwords campaigns;
Have a Facebook page to share information about your specialty;
Carry out Facebook Ads campaigns so that people who are interested in your Medical Specialty are impacted by an advertising campaign;
Social Media Strategies;
Content Marketing;
Neuro Marketing;
Email Marketing.
These are some examples of what can be done through Medical Marketing.
Obviously, the more integrated actions you take, the greater your visibility and the faster the results will appear.
According to a publication on the CRM-PR Portal, about Medical Advertising , it is permitted to carry out Medical Digital Marketing actions, as long as you follow the guidelines of the Medical Code of Ethics.
Therefore, sensationalist actions should not be carried out, aiming at self-promotion, advertising prices and promotions, using terms related to excellence and exclusivity, as well as advertising with before and after photos of patients.