Earned Media Types and Tactics
Posted: Sun Jan 05, 2025 5:10 am
Secondly, you should interact with your target audience and use social media as often as possible for this purpose. Social media brings your brand closer to your customers and allows you to be a part of their daily lives. Shares, likes, mentions and comments about your brand on social media introduce your brand to audiences that have not previously interacted with your brand through your followers.
Finally, you should follow the positive and negative comments about your brand on social media and search engines, and appear before your target audience at the Zero Moment of Truth, i.e., the zero moment of decision-making.
This theory, which was put forward by Google and is currently the focus of digital marketing and growth marketing studies, addresses the phase in which consumers search for information online and make decisions about brands. And in fact, the Zero Moment of Truth constitutes the “moment of fate” of the customer journey for brands.
According to this concept, people increasingly make venezuela telegram lead their decisions at “Moment Zero,” the moment when they have a need or question they want answered. These questions can be as detailed as “Which diaper brand helps my baby sleep through the night?” or “Which toothpaste makes my smile brighter?” Therefore, being able to answer these questions at the right time creates a huge competitive advantage.
earned-media-reviews
People in the ZMOT phase conduct their research online, and the “word of mouth” and thus earned media studies we mentioned earlier play a huge role in this process.
In your earned media strategy, you need to take into account many parameters such as customer needs and emotional connections. As a result of your smartly planned earned media efforts, you can use existing users as a gateway to other potential users, creating reliable connections. Let’s take a look at some successful earned media tactics:
Finally, you should follow the positive and negative comments about your brand on social media and search engines, and appear before your target audience at the Zero Moment of Truth, i.e., the zero moment of decision-making.
This theory, which was put forward by Google and is currently the focus of digital marketing and growth marketing studies, addresses the phase in which consumers search for information online and make decisions about brands. And in fact, the Zero Moment of Truth constitutes the “moment of fate” of the customer journey for brands.
According to this concept, people increasingly make venezuela telegram lead their decisions at “Moment Zero,” the moment when they have a need or question they want answered. These questions can be as detailed as “Which diaper brand helps my baby sleep through the night?” or “Which toothpaste makes my smile brighter?” Therefore, being able to answer these questions at the right time creates a huge competitive advantage.
earned-media-reviews
People in the ZMOT phase conduct their research online, and the “word of mouth” and thus earned media studies we mentioned earlier play a huge role in this process.
In your earned media strategy, you need to take into account many parameters such as customer needs and emotional connections. As a result of your smartly planned earned media efforts, you can use existing users as a gateway to other potential users, creating reliable connections. Let’s take a look at some successful earned media tactics: