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Reaching your audience at the right time is one of the basic principles of an effective digital marketing strategy. To achieve this, push notifications or pop-up notifications are a channel that can complement other actions such as email marketing very well.

As the name suggests, push notifications “pop up” directly on the user’s mobile device or computer to quickly remind them of a brand’s most important promotions or news or to provide valuable content .

Keep in mind that, like promotional emails, push notifications are subject to user permission to receive them (opt-in). In addition, the risk of them being perceived as intrusive is even greater than with email, so it is important to learn how to use them well. In this article, we will look at the main features of push notifications and the best practices for carrying out a marketing strategy with them.

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What are push notifications?
A push notification or pop-up notification is a short message that appears directly on the user's mobile or computer home screen.

The characteristics of push notifications depend on netherlands telegram data the type of device the user uses.

A web push notification is set up directly in the user's web browser. They are linked to a website and there is no need to develop a specific application to send them.

Push Notifications 1.
The appearance of these notifications depends on each device. They usually appear in the lower right corner of the computer screen.

A variant is pop-ups, which differ from web push notifications in that the user must visit your website for them to appear.

Mobile push notifications are the most common. They are linked to mobile applications and are configured in operating systems such as Android and iOS. The user receives the message on the main screen of their cell phone or tablet, usually before unlocking the device. They are also characterized by often including emojis.