How do you iterate with other teams during the month?
Posted: Sun Jan 05, 2025 6:07 am
Conversion : They are more targeted content. They are content that talks about product value, customer benefit, and data because the purpose of the content designed on the conversion side is to ensure that the customer takes certain actions. This can be a landing page where they leave their contact information, an enlightening blog content that triggers them to contact them for more information, or an example case content. We can also call the conversion side “Customer gaining” activities.
Retention is a communication model that tries to retain customers. In other words, these are contents aimed at the audience that has used our service or perhaps a similar service.
For example, we can give examples such as content that will enable subscribed customers to continue their membership in SaaS products or content that will enable customers who have previously used the product to use it again.
It is also important for consumers to use the product iran telegram phone numbers more competently, for example, to ensure continuity at this point. Therefore, communicating with action-oriented or educational content aimed at developing product features, improving activities or through onboarding processes feeds the retention side.
For example, communication of side products that will support the product or up-selling content are also types of content that serve retention. In short, we can say that all kinds of communication activities and content that serve this purpose are those that aim to create loyalty and ensure the sustainability of the brand.
EREN: Is the content planning calendar created monthly or weekly? What are the 3 most important metrics you look at regarding content?
ASENA:
In B2B companies and the HR tech company I mentioned, we have a 6-month content plan where we determine the general framework . For example, one use case per month, one ebook per 2 months, 4 blogposts per month based on predetermined topics. Then, we make our monthly plan in detail, determining their titles, target keywords and personas.
Retention is a communication model that tries to retain customers. In other words, these are contents aimed at the audience that has used our service or perhaps a similar service.
For example, we can give examples such as content that will enable subscribed customers to continue their membership in SaaS products or content that will enable customers who have previously used the product to use it again.
It is also important for consumers to use the product iran telegram phone numbers more competently, for example, to ensure continuity at this point. Therefore, communicating with action-oriented or educational content aimed at developing product features, improving activities or through onboarding processes feeds the retention side.
For example, communication of side products that will support the product or up-selling content are also types of content that serve retention. In short, we can say that all kinds of communication activities and content that serve this purpose are those that aim to create loyalty and ensure the sustainability of the brand.
EREN: Is the content planning calendar created monthly or weekly? What are the 3 most important metrics you look at regarding content?
ASENA:
In B2B companies and the HR tech company I mentioned, we have a 6-month content plan where we determine the general framework . For example, one use case per month, one ebook per 2 months, 4 blogposts per month based on predetermined topics. Then, we make our monthly plan in detail, determining their titles, target keywords and personas.