Video consumption in numbers
Posted: Sun Jan 05, 2025 6:18 am
We have already talked here countless times about the relevance of videos in today's world and how this format has taken over networks and people's content consumption habits.
But if you're still unsure whether you should start investing in videos as part of your company's marketing strategy, here's some data! After all, there's no arguing with facts
Insivia Technologies has shown that 55% of people watch videos cameroon phone number data online every day, and that a video on a landing page can increase conversions by 80%
The same research highlighted that users who watch demonstration videos of a product/service are 1.81x more likely to buy than those who do not, and also that people spend, on average, 2.6 times more time on pages with videos than on those that do not.
Branded video content has increased by 258% on Facebook and 99% on YouTube, according to a report from Tubular Insights
According to Forbes, 90% of customers say that video helps them make purchasing decisions and 64% say that watching a video increases the likelihood of a purchase.
According to HubSpot, video consumption increases 100% every year, and 87% of companies use video marketing in their strategies (in 2017, it was only 63%)
SmallBizTrends says videos generate 1200% more shares than text and images
A Cisco projection estimates that by 2021, global video consumption will account for 82% of all Internet traffic
According to research conducted by Marketing Sherpa, videos bring up to 300% more traffic, i.e., they help generate more leads.
An average of 50% of users look for a product video before making a decision.
Marketers say it's possible to increase a website's organic search traffic by up to 157% more
Video marketing inserted in emails is responsible for increasing your click rate by up to 300 %
According to a survey conducted by Renderforest, 78% of professionals managed to increase their traffic after adopting video in their strategies, and 73% of B2B marketing professionals report that adopting video marketing in their campaigns is responsible for a better ROI.
According to Renderforest, Facebook users spend 100 million hours watching videos every day, however, 85% of videos consumed on Facebook are without sound, while 60% of Instagram users watch stories with the sound on.
And according to WordStream, viewers can retain up to 95% of the information in a video, compared to just 10% when it comes to text.
Curata found that 92% of mobile device users not only watch but also share videos with their closest friends.
So, are you convinced? Count on us to talk about your next video!
But if you're still unsure whether you should start investing in videos as part of your company's marketing strategy, here's some data! After all, there's no arguing with facts
Insivia Technologies has shown that 55% of people watch videos cameroon phone number data online every day, and that a video on a landing page can increase conversions by 80%
The same research highlighted that users who watch demonstration videos of a product/service are 1.81x more likely to buy than those who do not, and also that people spend, on average, 2.6 times more time on pages with videos than on those that do not.
Branded video content has increased by 258% on Facebook and 99% on YouTube, according to a report from Tubular Insights
According to Forbes, 90% of customers say that video helps them make purchasing decisions and 64% say that watching a video increases the likelihood of a purchase.
According to HubSpot, video consumption increases 100% every year, and 87% of companies use video marketing in their strategies (in 2017, it was only 63%)
SmallBizTrends says videos generate 1200% more shares than text and images
A Cisco projection estimates that by 2021, global video consumption will account for 82% of all Internet traffic
According to research conducted by Marketing Sherpa, videos bring up to 300% more traffic, i.e., they help generate more leads.
An average of 50% of users look for a product video before making a decision.
Marketers say it's possible to increase a website's organic search traffic by up to 157% more
Video marketing inserted in emails is responsible for increasing your click rate by up to 300 %
According to a survey conducted by Renderforest, 78% of professionals managed to increase their traffic after adopting video in their strategies, and 73% of B2B marketing professionals report that adopting video marketing in their campaigns is responsible for a better ROI.
According to Renderforest, Facebook users spend 100 million hours watching videos every day, however, 85% of videos consumed on Facebook are without sound, while 60% of Instagram users watch stories with the sound on.
And according to WordStream, viewers can retain up to 95% of the information in a video, compared to just 10% when it comes to text.
Curata found that 92% of mobile device users not only watch but also share videos with their closest friends.
So, are you convinced? Count on us to talk about your next video!