Leverage Product-Led Growth
Posted: Sun Jan 05, 2025 6:44 am
Product-led growth puts your product in the center of your marketing and sales efforts with the goal of having your solution essentially selling itself.
Identify levers for growth within your product, and use them to make it easier for customers to become more engaged with it. Many companies use freemium models, demos or free trials for this purpose. By allowing customers to try your product before they buy it, you’re enabling them to experience the value for themselves.
Vidyard does this by allowing anyone to record, store and share moj database videos for free. But if users want interactivity features, performance insights or the ability to embed more than five videos on websites, then they’ll need to upgrade to a paid version.
As you’re developing your product, be intentional about how it can be upgraded by your users. Build tiers or free-to-paid upgrade requirements around your product’s core value so that you can give users a taste so they’ll want to become a paid customer all on their own.
Teach Customers How to Succeed
SaaS products are meant to be easy to use and efficient. In order to ensure the widespread adoption of your product, it’s important to teach customers how to use it to the greatest effect — whether that’s through consultation services, in-product chat features, blog posts, new feature tutorials, training videos, email workflows, a self-service knowledge base or certification courses.
If a customer has a question about using your product, they need to be able to find the answer quickly and frictionlessly.
Your customer support services should focus on delighting and empowering customers beyond just simple operating instructions. The most effective educational features teach prospects how to be better at their jobs, in addition to teaching them how to use your software platform successfully. After all, even the most innovative software isn’t a cure-all — it’s a tool intended to accentuate strengths and enable users, but it cannot stand in for talent and industry expertise.
What better way to ensure customer loyalty than to offer your customers all the tools and information they need to succeed in their position? Drawing the link from your product to real strategies and human processes gives it greater staying power and relevance.
For example, HubSpot offers the Hubspot Academy, a section of their SaaS platform devoted to helping customers grow and become more savvy, successful marketers. These courses dive into how the HubSpot platform can be leveraged and cover relevant methodologies and strategies as well.
These courses create such a great experience for users that HubSpot customers will frequently share their certifications on social media and promote the academy, and by extent HubSpot, to their networks.
Identify levers for growth within your product, and use them to make it easier for customers to become more engaged with it. Many companies use freemium models, demos or free trials for this purpose. By allowing customers to try your product before they buy it, you’re enabling them to experience the value for themselves.
Vidyard does this by allowing anyone to record, store and share moj database videos for free. But if users want interactivity features, performance insights or the ability to embed more than five videos on websites, then they’ll need to upgrade to a paid version.
As you’re developing your product, be intentional about how it can be upgraded by your users. Build tiers or free-to-paid upgrade requirements around your product’s core value so that you can give users a taste so they’ll want to become a paid customer all on their own.
Teach Customers How to Succeed
SaaS products are meant to be easy to use and efficient. In order to ensure the widespread adoption of your product, it’s important to teach customers how to use it to the greatest effect — whether that’s through consultation services, in-product chat features, blog posts, new feature tutorials, training videos, email workflows, a self-service knowledge base or certification courses.
If a customer has a question about using your product, they need to be able to find the answer quickly and frictionlessly.
Your customer support services should focus on delighting and empowering customers beyond just simple operating instructions. The most effective educational features teach prospects how to be better at their jobs, in addition to teaching them how to use your software platform successfully. After all, even the most innovative software isn’t a cure-all — it’s a tool intended to accentuate strengths and enable users, but it cannot stand in for talent and industry expertise.
What better way to ensure customer loyalty than to offer your customers all the tools and information they need to succeed in their position? Drawing the link from your product to real strategies and human processes gives it greater staying power and relevance.
For example, HubSpot offers the Hubspot Academy, a section of their SaaS platform devoted to helping customers grow and become more savvy, successful marketers. These courses dive into how the HubSpot platform can be leveraged and cover relevant methodologies and strategies as well.
These courses create such a great experience for users that HubSpot customers will frequently share their certifications on social media and promote the academy, and by extent HubSpot, to their networks.