they appear as titles and summary snippets on Google, so they have to be compelling
Posted: Sun Jan 05, 2025 6:57 am
Perfect length: Keep title tags under 70 characters and meta descriptions between 150–160 characters (including spaces) to ensure that they remain readable on the Google search results page.
Research competitor pages and metadata: Have a look at competitor metadata. How does it rank? Can you take inspiration from rival metadata to create your own?
Stand out, be unique: Never copy metadata directly — instead, spend time paytm database creating completely new meta titles, tags and descriptions for your site. Be brief but descriptive about your specialized product or service.
Be specific for product pages: Write brand new metadata for each page you publish. Don't be tempted to use the same metadata — or slightly modified metadata — on multiple pages.
4. Use schema markup
Here's another new buzzword for you: schema. Basically, schema.org (or on-page) markup is a clever tagging vocabulary that e-commerce sites can use to communicate with search engines and achieve higher rankings. Surprisingly, less than 1% of all websites actually use schema.org structured data "language" in their content.
Want to join the schema.org club? Here are two places to use on-page markup to your advantage:
Product reviews: If you have a product review module on your website, you can use on-page markup to delimit review author, product rating, description and publish date.
Local listings: Schema.org markup lets you define any type of number: a random string of digits officially becomes a phone number, for example. If Google recognizes your phone number, it can include your company in local listings.
Once you add the on-page markup to your product pages, Google will translate the code into the Google result. The markup is then reflected in the search results for the product or listing by displaying reviews, phone numbers, and other resourceful information.
Research competitor pages and metadata: Have a look at competitor metadata. How does it rank? Can you take inspiration from rival metadata to create your own?
Stand out, be unique: Never copy metadata directly — instead, spend time paytm database creating completely new meta titles, tags and descriptions for your site. Be brief but descriptive about your specialized product or service.
Be specific for product pages: Write brand new metadata for each page you publish. Don't be tempted to use the same metadata — or slightly modified metadata — on multiple pages.
4. Use schema markup
Here's another new buzzword for you: schema. Basically, schema.org (or on-page) markup is a clever tagging vocabulary that e-commerce sites can use to communicate with search engines and achieve higher rankings. Surprisingly, less than 1% of all websites actually use schema.org structured data "language" in their content.
Want to join the schema.org club? Here are two places to use on-page markup to your advantage:
Product reviews: If you have a product review module on your website, you can use on-page markup to delimit review author, product rating, description and publish date.
Local listings: Schema.org markup lets you define any type of number: a random string of digits officially becomes a phone number, for example. If Google recognizes your phone number, it can include your company in local listings.
Once you add the on-page markup to your product pages, Google will translate the code into the Google result. The markup is then reflected in the search results for the product or listing by displaying reviews, phone numbers, and other resourceful information.