One fact that cannot be disputed is that people are becoming more and more connected. Worldwide, 3.7 billion people already have access to the internet. In Brazil, there are more than 139 million people connected, more than half of the population, with very diverse age groups. And one of the main reasons for this increase in numbers is the smartphone.
Access to the Internet creates economic opportunities and provides tools to address some of the world's greatest challenges, as well as enabling the exchange of data and information.
“Connectivity is not just a byproduct of progress – it is a decisive element,” points out the study The Inclusive Internet: Mapping Progress 2017¹ . In it, countries colombia phone number data were classified into four categories of connectivity: availability, accessibility, relevance and readiness. Brazil ranked 18th among the 75 countries studied.
The research also shows that 94% of the population in the 75 countries have access to a mobile signal, however only 43% of them have access to 4G.
And what do these studies have to do with marketing? With the change in consumption and connectivity increasingly present in all parts of the world, the way we consume information and social interaction is changing rapidly. Brands are increasingly investing in technology to meet the needs of their consumers.
Several tools and innovations are launched every day. And it is up to consumers to decide what stays on the market and what goes. 20% of searches on the Google app are already performed by voice. Facial and digital recognition, virtual reality, precise location, and driverless cars are already a reality. And what else can we imagine for the future?
A decade ago, in 2007, companies were focused on search and data mining technology. Today, research is focused on artificial intelligence, cloud data and the internet of things. And a company's digital strategy defines the goals and routines of many departments, such as sales, marketing, communications and even HR.
So, it is easy to conclude that the future of marketing will be digital, with the delivery of relevant, useful and accessible experiences.
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