Not Engaging the Audience – When you sit down in a movie theater to watch a good film, you forget that it’s not reality. That’s the goal of a good video, to transport you to another reality. Anything that breaks that “magic” will harm the message you want to convey to your audience.
Low-quality images – Following this idea of giving the impression that what is being seen and heard is real, it is strictly forbidden to use low-resolution images, okay? After all, (unless you have 15 degrees of myopia) you can't see anything in low resolution, right?
Wrong focus – Our gaze, our attention will go to where the focus is. Therefore, before pressing REC, confirm that the most important object or person in the scene is in focus. And, most importantly, do not leave the camera on autofocus. At the slightest movement, the focus will move abruptly, which will completely distract the viewer.
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Incorrect audio capture – Neglecting audio is a serious mistake. Be careful in environments that reverberate the audio, causing that unpleasant echo. Also pay attention to the position of the microphone, if it is poorly positioned the audio may be low or seem further away than the speech. Buy a professional microphone that is suitable for the type of video you want. Do your research and don’t be afraid to invest in good equipment!
Noise – When choosing a recording location, make sure it is quiet enough. And, if possible, choose microphones that help you capture as little noise as possible. Remember that noise will distract your audience and will also give your video and whatever you are trying to promote a bad impression of amateurism.
Disjointed soundtrack – The soundtrack needs to help you convey a message. Pay attention to whether it is achieving this goal. Very striking soundtracks, for example, can draw more attention than the content itself, which is dangerous! Another pitfall is choosing a song just because you really like it or because it is one of the most popular at the moment. Think carefully about whether it really fits the video. Just because it is a good song does not mean that it will be a good soundtrack for your video. You can also use more than one soundtrack in the same video if you think it is important to give the content some dynamics.
Microphone appearing – In the good movies you watch, does the microphone appear? And in commercials? And in the institutional videos of good companies? Your answers were certainly “no”, “no” and “no”. So, unless your video involves a musical performance, avoid lapels and handheld microphones. Even if we are talking about testimonial and interview videos.
Inadequate lighting – It is very uncomfortable to look at someone against the sunlight. And it is very difficult to understand what is happening in a dark room. The logic is the same for video. Be careful with dark takes and even more careful with overexposed images. Another costa rica phone number data tip about lighting is to pay attention to the color temperature of the light you are using. Explaining in layman's terms: Have you ever noticed that some lights make the environment more yellowish or more blueish? If the lighting you chose makes people and objects have an unnatural color, you can try to correct this in the camera itself. But, for this to be possible, it is essential that all the lights used in the recording have the same color temperature.
Carelessness with framing – When the director or cameraman chooses a frame, he decides how the people and objects will be arranged within that frame. At this point, some essential care must be taken: do not cut off people's foreheads; if the person is not looking directly at the camera, leave some space in the direction they are looking; think about what objects and background the frame includes; you can make it wider or narrower if you think there is too much or too little information.
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