Why use LinkedIn in B2B? 5 significant interests
Posted: Sun Jan 05, 2025 8:19 am
This figure is global but in France, LinkedIn has 16 million active users , 45% of whom hold management positions .
In other words, there is a good chance that the decision-makers you are targeting are on the social network. A great opportunity to attract their attention with your Digital Marketing strategy and contact them for sales!
cta training prospect on linkedin SLN Academy
2. 50% of web traffic from B2B social networks comes from LinkedIn
To generate leads and gain customers on the Internet, you must implement actions to attract qualified visitors to your website.
Social networks are a good lever for this.
When we know that 50% of visitors from B2B social networks come from LinkedIn, we honduras email list understand the importance of the network for your digital strategy.
3. 91% of decision-makers say LinkedIn is their number one source of web information
The B2B decision-maker enjoys carrying out his thoughts on the Internet alone and at his own pace – meaning when he has the time.
In this approach, it positions LinkedIn as its best source of information.
Recently, I published a survey to identify which sources B2B players use to find blog articles .
The vast majority admitted to only reading articles seen on social networks, with LinkedIn leading the way.
4. LinkedIn allows you to position yourself as an expert
The B2B decision maker is no longer looking for a brand.
He wants to surround himself with partners he considers the best to help him achieve his goals and resolve his problems.
The challenge for you as a B2B company is to do everything possible to attract their attention and gain their trust.
This involves sharing high value-added content that helps your target audience in their daily lives.
And as we saw previously, LinkedIn is the best lever to promote this content.
5. LinkedIn is a powerful lever for your commercial prospecting
On LinkedIn, you can identify qualified leads and connect with them immediately .
LinkedIn is therefore an excellent lever for commercial prospecting.
However, to take advantage of it, it is essential to follow some good practices. I too often see salespeople applying traditional prospecting methods on LinkedIn, which is an innovative lever.
In other words, there is a good chance that the decision-makers you are targeting are on the social network. A great opportunity to attract their attention with your Digital Marketing strategy and contact them for sales!
cta training prospect on linkedin SLN Academy
2. 50% of web traffic from B2B social networks comes from LinkedIn
To generate leads and gain customers on the Internet, you must implement actions to attract qualified visitors to your website.
Social networks are a good lever for this.
When we know that 50% of visitors from B2B social networks come from LinkedIn, we honduras email list understand the importance of the network for your digital strategy.
3. 91% of decision-makers say LinkedIn is their number one source of web information
The B2B decision-maker enjoys carrying out his thoughts on the Internet alone and at his own pace – meaning when he has the time.
In this approach, it positions LinkedIn as its best source of information.
Recently, I published a survey to identify which sources B2B players use to find blog articles .
The vast majority admitted to only reading articles seen on social networks, with LinkedIn leading the way.
4. LinkedIn allows you to position yourself as an expert
The B2B decision maker is no longer looking for a brand.
He wants to surround himself with partners he considers the best to help him achieve his goals and resolve his problems.
The challenge for you as a B2B company is to do everything possible to attract their attention and gain their trust.
This involves sharing high value-added content that helps your target audience in their daily lives.
And as we saw previously, LinkedIn is the best lever to promote this content.
5. LinkedIn is a powerful lever for your commercial prospecting
On LinkedIn, you can identify qualified leads and connect with them immediately .
LinkedIn is therefore an excellent lever for commercial prospecting.
However, to take advantage of it, it is essential to follow some good practices. I too often see salespeople applying traditional prospecting methods on LinkedIn, which is an innovative lever.