How to position yourself ahead of your competitors
Posted: Sun Jan 05, 2025 8:23 am
For leads : it is well known that the first to call has a definite advantage. The conversion rate (of your quote or your commercial proposal) is much better. This is all the more true since each lead is marketed several times to many competing companies. It is therefore imperative to be responsive and to coordinate well commercially. Knowing how to detect opportunities Lead-response-conversion-rate Source: Lead360, study on 25 million company data (USA, 2015) To sell more easily and at a lower cost, you need to know how to detect opportunities in your market. New movers and business start-ups are clearly part of this. It is essential to contact them as soon as possible after moving in or starting a business because they are looking for new contracts or equipment.
In BtoC , the Nouveaux Voisins database marketed by the CARTÉGIE Group is a formidable tool for proposing its offers in areas such as banking (for a meeting proposal), commerce (for example €10 to be used on a loyalty card or discount coupons), leisure or even services. In BtoB , as soon as a company is created, when its sector of activity is part of your targets, it is vital to communicate the information to its field salesperson or telemarketer for quick contact. Push mail or SMS are the 2 most brazil phone number data responsive vectors for conveying information because the field salesperson will be able to read them on their smartphone. The goal is to engage the customer so that they don't go elsewhere afterwards . A loyalty strategy can then be deployed to retain the customer (newsletter, presentation of new offers, invitation to games or events around the brand, etc.).
This strategy is preferable to a binding commercial contract that may be poorly perceived (subscription by tacit renewal for example, more in vogue in BtoB than in BtoC). Act at the right time Some will say that it is better to arrive on time than too early. This is true for requests that are not very mature (the first to make a commercial approach will clarify the need with the customer who will then question competitors) or when we do not have all the necessary information (for example the right channel to communicate) or when it is simply not the right time. Let's take the example of building permits for new constructions (180,000 per year in France). When selling capital goods, it is advisable to wait until the construction is complete before making offers. Otherwise, the mailbox may not be in place yet or the owner will not be ready to plan on equipping his future home! On the other hand.
If you want to position yourself on construction-related services, it is vital to prospect the owner or project manager as soon as the building permit application is filed. Because this is the ideal time to offer your offer of materials or work equipment, or even your services in the various building trades (electricity, plumbing, carpentry, insulation, kitchen, swimming pool and other outdoor equipment, etc.). Having the right information To avoid breaking your teeth during your sales efforts, it is advisable to rely on reliable data . As a specialist, the CARTÉGIE Group relies on official sources (INSEE, La Poste, Ministry of Housing, etc.) of which it is an approved rebroadcaster. There is nothing worse than seeing your sales pitch shattered due to incorrect information. Lead requalification is expensive for companies due to bad data (not the right person, not the right contact details, etc.), so be careful with low-cost data! Above all, do not hesitate to call on specialists for any advice on detecting business opportunities and generating qualified leads . Their expertise will allow you to save time and optimize your marketing and sales budget.
In BtoC , the Nouveaux Voisins database marketed by the CARTÉGIE Group is a formidable tool for proposing its offers in areas such as banking (for a meeting proposal), commerce (for example €10 to be used on a loyalty card or discount coupons), leisure or even services. In BtoB , as soon as a company is created, when its sector of activity is part of your targets, it is vital to communicate the information to its field salesperson or telemarketer for quick contact. Push mail or SMS are the 2 most brazil phone number data responsive vectors for conveying information because the field salesperson will be able to read them on their smartphone. The goal is to engage the customer so that they don't go elsewhere afterwards . A loyalty strategy can then be deployed to retain the customer (newsletter, presentation of new offers, invitation to games or events around the brand, etc.).
This strategy is preferable to a binding commercial contract that may be poorly perceived (subscription by tacit renewal for example, more in vogue in BtoB than in BtoC). Act at the right time Some will say that it is better to arrive on time than too early. This is true for requests that are not very mature (the first to make a commercial approach will clarify the need with the customer who will then question competitors) or when we do not have all the necessary information (for example the right channel to communicate) or when it is simply not the right time. Let's take the example of building permits for new constructions (180,000 per year in France). When selling capital goods, it is advisable to wait until the construction is complete before making offers. Otherwise, the mailbox may not be in place yet or the owner will not be ready to plan on equipping his future home! On the other hand.
If you want to position yourself on construction-related services, it is vital to prospect the owner or project manager as soon as the building permit application is filed. Because this is the ideal time to offer your offer of materials or work equipment, or even your services in the various building trades (electricity, plumbing, carpentry, insulation, kitchen, swimming pool and other outdoor equipment, etc.). Having the right information To avoid breaking your teeth during your sales efforts, it is advisable to rely on reliable data . As a specialist, the CARTÉGIE Group relies on official sources (INSEE, La Poste, Ministry of Housing, etc.) of which it is an approved rebroadcaster. There is nothing worse than seeing your sales pitch shattered due to incorrect information. Lead requalification is expensive for companies due to bad data (not the right person, not the right contact details, etc.), so be careful with low-cost data! Above all, do not hesitate to call on specialists for any advice on detecting business opportunities and generating qualified leads . Their expertise will allow you to save time and optimize your marketing and sales budget.