4. Average engagement rate
Posted: Sun Jan 05, 2025 8:30 am
2. Sessions
The " Sessions " metric shows the number of individual browsing sessions that occurred on your site during the selected time period.
Sessions start when a user enters your site. They end after 30 minutes of inactivity or when a user leaves.
A single session may encompass multiple activities, such as viewing one or more pages, clicking links or buttons, or making purchases.
Sessions in Google Analytics
Tracking the Sessions metric helps you understand engagement beyond visitors. High sessions mean people are interested in your content, products, or services.
To find your "Sessions" metric, go to " Reports " > " Lifecycle " > " Acquisition " > " Traffic Acquisition ".
Navigating to the "Traffic Acquisition" report in Google Analytics
Here you can see the total number of sessions bahamas phone number database and how they are distributed across different traffic sources.
Identify your top traffic sources that drive sessions. And double down on them.
If it's "Organic Search," step up your search engine optimization (SEO) game.
If it's "Email", improve your email marketing campaigns .
3. New users
The "New Users" metric shows the number of users who visited your site for the first time during the selected time period.
Tracking new users tells you how effective your marketing efforts are in reaching new audiences.
More new users = your marketing and content attract a new audience.
To check your new users, go to " Reports " > " Lifecycle " > " Acquisition " > " Acquisition Overview ".
“New Users” metric highlighted in the overall Acquisitions report
Look at the overall trend to find patterns, such as spikes or dips. These can indicate the impact of your marketing efforts.
For example, a sudden surge in new users could be the result of a viral social media post or a successful advertising campaign.
On the other hand, a decline could suggest that your recent marketing activities are not effectively attracting potential customers.
Again, consider reviewing your strategy for better results.
4. Average engagement rate
The Average Engagement Time metric shows how long, on average, users spend actively engaged on your site.
The " Sessions " metric shows the number of individual browsing sessions that occurred on your site during the selected time period.
Sessions start when a user enters your site. They end after 30 minutes of inactivity or when a user leaves.
A single session may encompass multiple activities, such as viewing one or more pages, clicking links or buttons, or making purchases.
Sessions in Google Analytics
Tracking the Sessions metric helps you understand engagement beyond visitors. High sessions mean people are interested in your content, products, or services.
To find your "Sessions" metric, go to " Reports " > " Lifecycle " > " Acquisition " > " Traffic Acquisition ".
Navigating to the "Traffic Acquisition" report in Google Analytics
Here you can see the total number of sessions bahamas phone number database and how they are distributed across different traffic sources.
Identify your top traffic sources that drive sessions. And double down on them.
If it's "Organic Search," step up your search engine optimization (SEO) game.
If it's "Email", improve your email marketing campaigns .
3. New users
The "New Users" metric shows the number of users who visited your site for the first time during the selected time period.
Tracking new users tells you how effective your marketing efforts are in reaching new audiences.
More new users = your marketing and content attract a new audience.
To check your new users, go to " Reports " > " Lifecycle " > " Acquisition " > " Acquisition Overview ".
“New Users” metric highlighted in the overall Acquisitions report
Look at the overall trend to find patterns, such as spikes or dips. These can indicate the impact of your marketing efforts.
For example, a sudden surge in new users could be the result of a viral social media post or a successful advertising campaign.
On the other hand, a decline could suggest that your recent marketing activities are not effectively attracting potential customers.
Again, consider reviewing your strategy for better results.
4. Average engagement rate
The Average Engagement Time metric shows how long, on average, users spend actively engaged on your site.