Automate your segmentation processes
Posted: Sun Jan 05, 2025 8:34 am
We recommend that you increase your database through registration forms, with subscribers who indicate their content preferences at that moment. With this data, you will be able to segment your audience from the beginning.
It is also important to always take into account regulations related to the protection of personal data, such as the General Data Protection Regulation (GDPR).
If it's too late for that, you can always ask your contacts directly by sending an email with a form to choose their preferences. Here's an example of a campaign designed in Brevo:
Email marketing strategy example
To make your segmentation much faster and more efficient, update your contact segments automatically with marketing automation software.
You can easily set up a marketing automation workflow that automatically adds contacts to specific lists once they meet predefined conditions. For example, adding a contact to your “most loyal customers” list once they have made a certain number of repeat purchases from your site.
This is one of the reasons to consider the marketing automation feature when choosing an email marketing provider.
Step 8: Design mobile-friendly email templates
There are many types of emails you can send and design, so having a qatar telegram data folder or file of marketing email templates will save you time and help you stay consistent. All you have to do is select the template and insert the content.
You know what kind of emails you're going to send, now it's time to design them. Brevo makes this process easy by giving you access to customizable email templates and our drag & drop email editor.
Ideally, you want to choose a design that is eye-catching, on-brand, and memorable. Branding your emails is what will help them stand out.
It goes without saying that your logo, font, colors, and images should match your brand. Try to implement the same style and design in your emails and on your website.
The more consistent your brand is, the easier it will be for subscribers to recognize you.
There are other important elements to keep in mind when designing your emails:
It is also important to always take into account regulations related to the protection of personal data, such as the General Data Protection Regulation (GDPR).
If it's too late for that, you can always ask your contacts directly by sending an email with a form to choose their preferences. Here's an example of a campaign designed in Brevo:
Email marketing strategy example
To make your segmentation much faster and more efficient, update your contact segments automatically with marketing automation software.
You can easily set up a marketing automation workflow that automatically adds contacts to specific lists once they meet predefined conditions. For example, adding a contact to your “most loyal customers” list once they have made a certain number of repeat purchases from your site.
This is one of the reasons to consider the marketing automation feature when choosing an email marketing provider.
Step 8: Design mobile-friendly email templates
There are many types of emails you can send and design, so having a qatar telegram data folder or file of marketing email templates will save you time and help you stay consistent. All you have to do is select the template and insert the content.
You know what kind of emails you're going to send, now it's time to design them. Brevo makes this process easy by giving you access to customizable email templates and our drag & drop email editor.
Ideally, you want to choose a design that is eye-catching, on-brand, and memorable. Branding your emails is what will help them stand out.
It goes without saying that your logo, font, colors, and images should match your brand. Try to implement the same style and design in your emails and on your website.
The more consistent your brand is, the easier it will be for subscribers to recognize you.
There are other important elements to keep in mind when designing your emails: