The Marketer’s Holy Grail: Qualified Data

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Whether your contacts number in the hundreds or thousands, whether they concern B2C or B2B, your customer database must be as qualitative as possible. This is reflected both when collecting data and when storing it, all for more profitable final marketing actions. Enough to pay special attention to the subject! 1. Quality data from the moment it is collected If you want to improve the quality of your database , the best thing to do is to start well: as soon as you receive data, make sure it is as relevant and accurate as possible!

This essential requirement for a qualified “final” base therefore requires you to exhaustively request information based on your needs . You must then ask your prospects/customers the right questions, those that will provide you with the information you expect. For example: if e-mailing is your main customer loyalty tool, it is primarily useful to know the e-mail addresses of your targets, when other information, such as telephone numbers, are less relevant. It is therefore understandable that generating qualified leads is the first step in a quality database. Our article on lead generation will also provide you with more details.

However, obtaining useful information (e-mail, postal address, telephone, etc.) should not prevent them from being checked and verified. Indeed, a person can provide you with the data you expect, while being incorrect: [email protected] is an e-mail format that a form can take into account, but which does not correspond to anything...no value. Checking the data entered bulgaria phone number data by your prospects is therefore essential to ensure a usable database. The available data can then be checked manually (if it remains limited) or automatically after collection, for example via the CLEANform solution for making data reliable at the output of the form offered by the CARTÉGIE Group.

The advantage of B2B for obtaining qualified data Collecting data from companies offers a clear advantage compared to collecting information on consumers: the SIRET number. This number, provided by INSEE to each company, is a real "identity card" that allows you to know multiple elements: sector of activity, postal address, legal form, workforce, etc.