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Why is SMS marketing effective?

Posted: Sun Jan 05, 2025 8:45 am
by jsarmin
SMS has an extremely high open rate, but this won't help you if you're sending messages to people who don't want to receive them. Also, customer acceptance (also called opt-in) is a legal requirement in most countries.

Be mindful of the timing of your messages.
Unlike emails, which are only checked a few times a day, text messages are opened almost immediately. This is great for urgent messages, but don't abuse this power by bothering your consumers at odd hours.

Some countries even have laws about when you can send text messages for marketing purposes (for example, France doesn't allow SMS marketing on Sundays, holidays, or anytime after 10 PM).

Include your company name in your messages.
When sending bulk SMS, most providers send them via a short number, which means your contacts won't know they're coming from your company. That's why the first thing you should do is inform your contacts about who is sending the message.

You don't want to send them a discount coupon without russia telegram data telling them where to redeem it.

SMS is one of the most useful marketing channels at your disposal for several reasons:

The omnipresence
SMS is one of the most useful marketing channels at your disposal for several reasons:

The omnipresence of smartphones means sending bulk SMS is a great way to reach consumers directly. By including a link in the text, you can boost visits to your online store.
Complete your strategy with email marketing: Although email and SMS marketing have differences in the implementation of their strategy, they work best together. You can use SMS as one of your most urgent communication channels, while email can be used for longer-form content.
High open rates: SMS open rates are higher compared to email. 90% of SMS are read within 3 minutes of receipt. This makes SMS very useful for delivering time-sensitive information with a high success rate.
Ideal for emerging markets: If your business is trying to operate in countries where data is expensive and wi-fi is not as common, SMS messages are a much better marketing channel to communicate information.