A keyword opportunity highlighted in the table

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Whatever the conversion, you can record data about it and measure how effective your site is at driving that specific action. Then, you can work to improve those conversion rates.

Here you can see the conversions for the Google Merchandise Store demo account. The 1,496 purchase conversions are certainly the most important. But the view_item conversion (102,361 occurrences) and add_to_cart (25,626 occurrences) are also important.

A table showing conversions from the Google Merchandise Store demo account
If you compare those second two numbers, you'll see that 25% of all item views result in adding the item to cart. That 25% can be used as a baseline, and the team can see if they can improve results from there.

The team could try to improve by adding customer reviews and video demonstrations on product pages. Small improvements in conversion efficiency can have a big impact on overall performance.

Manage your advertising budget
Web analytics can tell you how many visits and conversions bahrain phone number database you get from various traffic sources. These include paid search ads, paid social ads, email marketing, and organic search.

Here you can see the budget and conversion data from the Google Ads platform for a company that generates new customers through completed contact forms.

This search campaign generated 92 conversions at an advertising cost of $1,877.75 during the time period in question. Combining those two metrics gives a cost per conversion of $20.41.

The current budget is $30.50 per day, and can be adjusted as needed.

Campaign budget data
This type of web analytics data helps you make smarter decisions about your advertising budget.

You can choose to change your budget between multiple Google Ads campaigns. Or even to change your budget between Google Ads and Meta Ads if you see different results in terms of conversion effectiveness.

Note

Google Ads can integrate with analytics tools like Google Analytics and Semrush to help you consolidate your data.

Look for ways to improve the user experience
Web analytics can alert you to issues like broken links or links that go to the wrong destination. Or when a landing page URL changes, a web page is deleted, or a large image causes a page to load slowly.

Here you can see internal linking issues from Semrush's Site Audit tool .