Analytics for social networks: understand how metrics impact your digital strategies
Posted: Sun Jan 05, 2025 8:48 am
Analytics for social networks, or Social Analytics, helps companies measure data that goes beyond public reactions and interaction with posts on platforms.
Social media is known for enabling greater interaction between people and, especially, between companies and the public. In the digital age, brands and companies that invest considerably in their presence on social media tend to obtain greater opportunities.
Additionally, these platforms also help businesses understand more about their strategies by analyzing data that is important to the company. However, many make the mistake of focusing exclusively on superficial metrics such as likes and shares, leaving aside the in-depth analysis that can reveal the true impact on goals and strategic planning.
In this article, you will learn how to go beyond common social media analytics and how this actually impacts your company's marketing efforts. Stay tuned!
Analytics for social networks or Social Analytics
When we talk about interpreting and analyzing data on social media, we can mention Social Analytics, a tool that can be used for various purposes in conjunction with other digital marketing resources.
Social Analytics helps companies measure data that goes beyond the public's reactions and interaction with the company's posts on platforms. It allows professionals to understand and identify patterns through social data, facilitating the development of a more assertive and solid communication plan.
By studying information from social networks , such as content views, post reach and public sentiment, companies can direct their strategies, understand what is denmark phone number data bringing results, obtain new ideas for campaigns, attract and convert new leads , among other possibilities.
What data is obtained by analytics for social networks?
Social media analytics provide companies with very important data to help them create or adapt their digital strategies . While likes and shares can indicate engagement, advanced analytics show user behavior, the conversion funnel, and how they influence purchasing decisions.
Among the metrics available for analysis are Awareness, Rejection Rate, Occurrences, among others.
With Awareness, the business can identify how consumers perceive the brand, understanding their preferences and who the company's competitors are. The bounce rate shows the number of users who did not interact with posts, whether by closing the pages, disliking or blocking them in the feed.
Finally, occurrences involve mentions and interactions that the company profile has. This metric is very relevant for digital marketing planning, as it shows how consumers' opinions are regarding the brand, which can be positive, negative or neutral.
Now that you know how analytics for social networks work, understand how this impacts the company's digital marketing strategies.
How does social network analysis impact strategies?
Social media analytics are essential to the impact of a company’s digital marketing strategies , providing real insights that go beyond superficial metrics. By analyzing data like the ones mentioned above, including Return on Investment (ROI), brands can adjust their content strategies and campaigns to better meet their goals.
Social media is known for enabling greater interaction between people and, especially, between companies and the public. In the digital age, brands and companies that invest considerably in their presence on social media tend to obtain greater opportunities.
Additionally, these platforms also help businesses understand more about their strategies by analyzing data that is important to the company. However, many make the mistake of focusing exclusively on superficial metrics such as likes and shares, leaving aside the in-depth analysis that can reveal the true impact on goals and strategic planning.
In this article, you will learn how to go beyond common social media analytics and how this actually impacts your company's marketing efforts. Stay tuned!
Analytics for social networks or Social Analytics
When we talk about interpreting and analyzing data on social media, we can mention Social Analytics, a tool that can be used for various purposes in conjunction with other digital marketing resources.
Social Analytics helps companies measure data that goes beyond the public's reactions and interaction with the company's posts on platforms. It allows professionals to understand and identify patterns through social data, facilitating the development of a more assertive and solid communication plan.
By studying information from social networks , such as content views, post reach and public sentiment, companies can direct their strategies, understand what is denmark phone number data bringing results, obtain new ideas for campaigns, attract and convert new leads , among other possibilities.
What data is obtained by analytics for social networks?
Social media analytics provide companies with very important data to help them create or adapt their digital strategies . While likes and shares can indicate engagement, advanced analytics show user behavior, the conversion funnel, and how they influence purchasing decisions.
Among the metrics available for analysis are Awareness, Rejection Rate, Occurrences, among others.
With Awareness, the business can identify how consumers perceive the brand, understanding their preferences and who the company's competitors are. The bounce rate shows the number of users who did not interact with posts, whether by closing the pages, disliking or blocking them in the feed.
Finally, occurrences involve mentions and interactions that the company profile has. This metric is very relevant for digital marketing planning, as it shows how consumers' opinions are regarding the brand, which can be positive, negative or neutral.
Now that you know how analytics for social networks work, understand how this impacts the company's digital marketing strategies.
How does social network analysis impact strategies?
Social media analytics are essential to the impact of a company’s digital marketing strategies , providing real insights that go beyond superficial metrics. By analyzing data like the ones mentioned above, including Return on Investment (ROI), brands can adjust their content strategies and campaigns to better meet their goals.