SEO: 8 experts share their SEO tips
Posted: Sun Jan 05, 2025 9:04 am
90% of decision-makers admit to never responding to a sales prospecting call, but 61% start their thinking on a search engine.
A buyer conducts an average of 12 Google searches before contacting a business.
The buyer wants to think things through alone and at his own pace.
You must respect this expectation and these new purchasing behaviors.
Some see this as a threat.
Others see the opportunity to implement an online development strategy that is less expensive, replicable and provides value to the buyer.
To turn it into an opportunity and gain customers on the Internet, you absolutely must reference your website well.
Issue !
Competition is tough and VSEs/SMEs often have to battle with large groups to be visible on Google.
So what to do? How to make the difference?
8 experts reveal their best tips for properly referencing your website and making it a italy email list significant (and profitable!) competitive advantage.
SEO - Olivier Andrieu's tips
Olivier Andrieu – Abondance : “SEO is being better than others in responding to the Internet user’s search intent”
For me, the best way to do SEO is precisely not to dwell on any "tricks", but to integrate the fundamentals of the field: Title tags, Hn, meta "description", a good tree structure, clear URLs, good hunting for irrelevant content, deindexing of low quality pages (in the Google sense of the term), etc.
I realize, with experience, that less than 5% of the websites that I audit or consult are really well optimized for Google , even if only in technical terms.
If I could attempt a definition of SEO, it would be this: “SEO is being better than others at responding to the search intent of the Internet user.”
And for that, you need to have: a well-designed website, extremely high-quality content, and links that are also high-quality (but when you have the first two, the third is easier to obtain, even if it is still complex).
SEO is not about "cheating to fool the search engine algorithms with more or less lasting tricks", it is about highlighting quality content that meets the expectations of your visitors and builds loyalty among your traffic.
SEO is blood, toil, tears and sweat, as Winston Churchill might have said! ☺
SEO - Alexandra Martin's tips
Alexandra Martin – Miss SEO Girl : “Making Humans a Strength for SEO Doesn’t Seem Like Such a Bad Idea to Me!”
Today, it is increasingly difficult to stand out on the internet.
And this is also valid for SEO.
Being in the top 10, if not the top 3 positions on your favorite search engine, is pretty complicated.
The competition is very tough and Google communicates less and less about what it really likes.
Therefore, of course, we will take care of the basics of effective and clean SEO, but at some point, to stand out from the crowd, we will have to move up a gear.
The basics are no longer enough.
1. Human and storytelling
For an SME, the most important asset is HUMAN.
What is missing on the internet today, in my opinion, is the human element.
So, making this asset a strength for SEO doesn't seem like such a bad idea to me.
So, SMEs, I invite you to talk about yourself, your successes, your failures, the stories that are close to your heart, your colleagues...
Tell stories that touch your audience: practice storytelling .
It is not always easy to implement this communication strategy. However, it is very effective.
Start small by revealing the behind-the-scenes of your company, the men and women who participate in the development of the company.
This could be a good start, right?
But be careful, a little warning, effective storytelling is SINCERE storytelling, even if it is clumsy.
Don't take your customers for fools, because they are tired of small and big lies, and other deceptions.
2. Content Marketing via a Blog
Next, what we know for sure is that Google loves content.
It's not for nothing that he has the reputation of a "Text Obsessive"
.
So, creating content for your readers and also with the aim of gaining places in the search engine results pages seems to me to be more than relevant and above all necessary.
The solution, to not only talk about these products by working on the product sheets, as it should be, is to create a blog and open it to other universes .
We will probably talk in a "News" section about the life of the company, promotions, products and services, but the added value of the blog will be made up of other sections, thought out and chosen, in close relation with your universe to create silos by themes.
This blog will help capture the attention of your customers with topics that may interest them and potentially put you in the position of an expert in your field.
You will then work on several strategic elements at the same time: reputation, expertise, storytelling and even SEO (with internal linking and writing quality content).
SEO - tips from Matthieu Tran-Van
Matthieu Tran-Van – eponymous blog : “For every 5 articles you publish at home, write a guest article on a site related to your niche!”
Working in an SME means constantly being a “Swiss army knife”.
We are "at the oven and at the mill" as the saying goes.
It is therefore impossible to deploy expensive “major projects”, with interminable deadlines and technicality worthy of NASA…
In short, we must prioritize.
And from an SEO point of view, here are, for me, the two priorities to set to improve your natural referencing over time:
1. Being obsessed with loading time
Providing your visitors with a “fast” experience kills two birds with one stone.
First of all, you gain in user satisfaction (who has never complained about a site that took 10 seconds to load?) and you significantly improve your natural referencing.
Therefore, you must do EVERYTHING to ensure the lowest possible loading time.
To do this, resize all your images, “clean up” your code, use tag containers, switch to AMP, change host if necessary, etc.
To have a faster site, you can never do too much.
2. Write guest posts
Commit to writing a guest post for every 5 posts on your site.
Let’s say you want to improve your visibility on Google… So you have a content strategy, right?
Because without fresh, useful content with high added value, it is difficult to occupy the top positions in search engines in the long term!
But SEO is not “just” about writing great content.
A buyer conducts an average of 12 Google searches before contacting a business.
The buyer wants to think things through alone and at his own pace.
You must respect this expectation and these new purchasing behaviors.
Some see this as a threat.
Others see the opportunity to implement an online development strategy that is less expensive, replicable and provides value to the buyer.
To turn it into an opportunity and gain customers on the Internet, you absolutely must reference your website well.
Issue !
Competition is tough and VSEs/SMEs often have to battle with large groups to be visible on Google.
So what to do? How to make the difference?
8 experts reveal their best tips for properly referencing your website and making it a italy email list significant (and profitable!) competitive advantage.
SEO - Olivier Andrieu's tips
Olivier Andrieu – Abondance : “SEO is being better than others in responding to the Internet user’s search intent”
For me, the best way to do SEO is precisely not to dwell on any "tricks", but to integrate the fundamentals of the field: Title tags, Hn, meta "description", a good tree structure, clear URLs, good hunting for irrelevant content, deindexing of low quality pages (in the Google sense of the term), etc.
I realize, with experience, that less than 5% of the websites that I audit or consult are really well optimized for Google , even if only in technical terms.
If I could attempt a definition of SEO, it would be this: “SEO is being better than others at responding to the search intent of the Internet user.”
And for that, you need to have: a well-designed website, extremely high-quality content, and links that are also high-quality (but when you have the first two, the third is easier to obtain, even if it is still complex).
SEO is not about "cheating to fool the search engine algorithms with more or less lasting tricks", it is about highlighting quality content that meets the expectations of your visitors and builds loyalty among your traffic.
SEO is blood, toil, tears and sweat, as Winston Churchill might have said! ☺
SEO - Alexandra Martin's tips
Alexandra Martin – Miss SEO Girl : “Making Humans a Strength for SEO Doesn’t Seem Like Such a Bad Idea to Me!”
Today, it is increasingly difficult to stand out on the internet.
And this is also valid for SEO.
Being in the top 10, if not the top 3 positions on your favorite search engine, is pretty complicated.
The competition is very tough and Google communicates less and less about what it really likes.
Therefore, of course, we will take care of the basics of effective and clean SEO, but at some point, to stand out from the crowd, we will have to move up a gear.
The basics are no longer enough.
1. Human and storytelling
For an SME, the most important asset is HUMAN.
What is missing on the internet today, in my opinion, is the human element.
So, making this asset a strength for SEO doesn't seem like such a bad idea to me.
So, SMEs, I invite you to talk about yourself, your successes, your failures, the stories that are close to your heart, your colleagues...
Tell stories that touch your audience: practice storytelling .
It is not always easy to implement this communication strategy. However, it is very effective.
Start small by revealing the behind-the-scenes of your company, the men and women who participate in the development of the company.
This could be a good start, right?
But be careful, a little warning, effective storytelling is SINCERE storytelling, even if it is clumsy.
Don't take your customers for fools, because they are tired of small and big lies, and other deceptions.
2. Content Marketing via a Blog
Next, what we know for sure is that Google loves content.
It's not for nothing that he has the reputation of a "Text Obsessive"
.So, creating content for your readers and also with the aim of gaining places in the search engine results pages seems to me to be more than relevant and above all necessary.
The solution, to not only talk about these products by working on the product sheets, as it should be, is to create a blog and open it to other universes .
We will probably talk in a "News" section about the life of the company, promotions, products and services, but the added value of the blog will be made up of other sections, thought out and chosen, in close relation with your universe to create silos by themes.
This blog will help capture the attention of your customers with topics that may interest them and potentially put you in the position of an expert in your field.
You will then work on several strategic elements at the same time: reputation, expertise, storytelling and even SEO (with internal linking and writing quality content).
SEO - tips from Matthieu Tran-Van
Matthieu Tran-Van – eponymous blog : “For every 5 articles you publish at home, write a guest article on a site related to your niche!”
Working in an SME means constantly being a “Swiss army knife”.
We are "at the oven and at the mill" as the saying goes.
It is therefore impossible to deploy expensive “major projects”, with interminable deadlines and technicality worthy of NASA…
In short, we must prioritize.
And from an SEO point of view, here are, for me, the two priorities to set to improve your natural referencing over time:
1. Being obsessed with loading time
Providing your visitors with a “fast” experience kills two birds with one stone.
First of all, you gain in user satisfaction (who has never complained about a site that took 10 seconds to load?) and you significantly improve your natural referencing.
Therefore, you must do EVERYTHING to ensure the lowest possible loading time.
To do this, resize all your images, “clean up” your code, use tag containers, switch to AMP, change host if necessary, etc.
To have a faster site, you can never do too much.
2. Write guest posts
Commit to writing a guest post for every 5 posts on your site.
Let’s say you want to improve your visibility on Google… So you have a content strategy, right?
Because without fresh, useful content with high added value, it is difficult to occupy the top positions in search engines in the long term!
But SEO is not “just” about writing great content.