Secondly, the modernization of base stations
Posted: Sun Jan 05, 2025 9:13 am
The active growth of the “subscriber base” – or more precisely, SIM card penetration – continued even when there was no longer a need for it. As a result, by the end of 2014, according to AC&M, there were on average 2.16 SIM cards per subscriber in St. Petersburg (including infants and the elderly), and 2.12 in Moscow. This is despite the fact that smartphones with dual-SIM functionality were not yet so popular. It became obvious that quantity does not automatically translate into quality; many registered SIM cards were hanging like dead weight. The concept of ARPU (average revenue per user) comes to the fore, and a sharp turnaround in all operator business processes occurs.
By chance, it coincided with the global trend associated egypt email list with IT optimization of everything and everyone – and fits in well with it. Today, there is no doubt that the quality of the subscriber base is much more important than its volume. But the all-out race for ARPU is another extreme, no less destructive than providing services to “dead souls”. Let's start with the fact that with the development of cellular communications, its perception by subscribers, their needs and, most importantly, their intelligibility are changing. But this was not the reason for operators to improve subscriber service - there are more pragmatic reasons. Firstly, the value of a number tied to a specific operator, with the introduction of the MNP rule, ceased to be a deterrent to churn.
In the current situation, only loyalty could become such a factor - and the quality of cellular communications in Russia was really high. At least in St. Petersburg and Moscow. , improvement of service and generation of new services became excellent justifications for raising tariffs. At the same time, a new generation of players has appeared on the mobile communications market: MVNO operators. An ambiguous situation has arisen, when traditional operators suffer from an inflated subscriber base, and young ones have to create this base from scratch. But, since MVNO cannot compete with traditional operators either in terms of coverage or network quality, the development of additional services is again being used.
By chance, it coincided with the global trend associated egypt email list with IT optimization of everything and everyone – and fits in well with it. Today, there is no doubt that the quality of the subscriber base is much more important than its volume. But the all-out race for ARPU is another extreme, no less destructive than providing services to “dead souls”. Let's start with the fact that with the development of cellular communications, its perception by subscribers, their needs and, most importantly, their intelligibility are changing. But this was not the reason for operators to improve subscriber service - there are more pragmatic reasons. Firstly, the value of a number tied to a specific operator, with the introduction of the MNP rule, ceased to be a deterrent to churn.
In the current situation, only loyalty could become such a factor - and the quality of cellular communications in Russia was really high. At least in St. Petersburg and Moscow. , improvement of service and generation of new services became excellent justifications for raising tariffs. At the same time, a new generation of players has appeared on the mobile communications market: MVNO operators. An ambiguous situation has arisen, when traditional operators suffer from an inflated subscriber base, and young ones have to create this base from scratch. But, since MVNO cannot compete with traditional operators either in terms of coverage or network quality, the development of additional services is again being used.