6 Things to Check Before Sending Your SMS Marketing Campaign

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Esendex conducted a survey of 5,000 consumers, including 500 French people, on their expectations regarding customer service in companies. According to this study, 79% of French respondents read messages received by SMS or WhatsApp , while only 32% read emails. With an average SMS opening rate of up to 98%, it is therefore not surprising that text messages are an essential means of communication for many companies. However, even the most experienced marketers say that, regardless of the number of SMS messages to send, there are elements to take into account to obtain good results.

If you do not know how to run a successful SMS campaign, SMS Envoi shares 6 elements to check to achieve the objectives you have set for yourself. Make text messages a powerful marketing lever! What is an SMS campaign? An SMS campaign can be defined as a set of text messages sent to a group of recipients. This mobile communication method is particularly powerful for conveying essential information quickly and efficiently. Nowadays, the mobile phone has become an important part of our daily lives. We spend time using it, whether it is to communicate with our loved ones, connect on social networks or manage our professional tasks.

This is why SMS campaigns are effective strategies for businesses. They are assured that their messages will be seen and read by the recipients. More information about our SMS campaign creation solutions . Why do an SMS campaign? Launching an SMS campaign is not done without a specific goal. Promoting products or services, engaging and retaining users, informing, collecting data, improving cameroon phone number data customer service… The reasons can be diverse and varied. SMS is a multifunctional channel, since it can be used to: promotions and special offers (discount offers, flash sales, seasonal promotions); transactional alerts and communications (security alerts, delivery notifications, password update reminders).

Messages to boost engagement and loyalty (thank you messages, satisfaction surveys); customer service (technical assistance, answering customer questions, following up on requests); appointment confirmations and reminders (in the medical, catering, wellness sectors); invitations to events; educational content (tutorial, tips and tricks) updates (policy changes, schedule changes, technical updates), etc. Creating an SMS marketing campaign is a beneficial operation for companies from various sectors. Here are some examples of sectors that can benefit from this communication strategy: retail (promotions, flash sales, stock notifications); health (appointment reminders, notifications regarding medication availability); banking and financial services (security alerts, payment notifications); tourism (booking confirmations, last minute promotions); catering (reservation reminders, special offers); education (registration reminders, urgent communications);