Measure your blog's content marketing engagement

[rokassha.k.h@11]

For many of us who have our own blogs and constantly generate content, measuring engagement is something we do frequently.

We think of a user who shares our content on social media, leaves us comments, but how can we know how much of that content is being read? Is this something we need to measure?

The answer is yes, and for two reasons:

The first: to know if our content is well structured, if it tells a story and if it attracts visitors.

The second: to know which is the optimal place to place a Call to Action, because, as you well know, each publication we make has to have a specific objective and a defined Call to Action that makes users follow the path we want without it being intrusive.

Are your users engaged in the conversation?
Beyond the search for Keywords to attract visitors, whether they have a bounce rate, which are the most pronounced exit pages, what to do with the not provided, etc... beyond all that, engagement is one of argentina mobile phone numbers database the most important metrics and I will explain why:

Many people think that a high bounce rate is negative in the eyes of Google.

Basically what we understand is that the user has left the site quickly because it was not what they wanted when they entered the page.

Yes, it may be true, but without contrasting that data with something else, we are making a false hypothesis.

How to compare metrics to measure engagement?
The ideal is not to stay on the surface, so in the next paragraphs I will tell you what I do when I am about to analyze a content for the first time.

The basic questions are related to the time users spend on our website, and above all, the amount of movement they are doing.

I'd like to explore some ideas I've been coming up with for measuring visitor engagement.

First, let's say we have good content and we're trying to get engagement by only including 3-4 long-tail keywords.

Without telling a story, those users might not bother to follow along, right?

If, on the other hand, we write to keep the user's attention in order to retain them in some way, then it is very likely that they will eventually participate in the conversation.