Is Inbound Marketing Right for My Business?

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1. You need to generate a lot of leads
If lead generation is one of your priority objectives, and you want to turn your website into a real lead machine, then the Inbound Marketing strategy is a good option.

Inbound Marketing allows you to attract more visitors to your website and convert them into qualified and mature leads that you will pass on to your sales representatives.

To do this, the idea is to create content adapted to the issues and questions that the buyer asks throughout their purchasing process.

Inbound Marketing allows you to become the Wikipedia of your field of activity.

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2. Your sales cycle is long and complex
The most complex or expensive products, services and solutions often mean a long sales cycle . Your prospects latvia email list have a series of questions in mind that they need to resolve before making a purchasing decision.

Today, in 70% of B2B purchases, the customer has previously informed himself through a Google search. It is also noted that the B2B decision-maker carries out an average of 12 Google searches before contacting a company.

Properly referencing your B2B website is essential

Inbound Marketing therefore helps buyers to resolve their problems.

By taking this path, you take advantage of new buyer behaviors by providing them with vital information that fuels their purchasing decisions.

When your ideal customer searches online for answers to their questions, your business needs to be there to answer them.

If your product is purely transactional and the buying process is impulsive, Inbound Marketing is probably not right for you.

3. You have the right skills in-house
Inbound Marketing requires involvement.

The preparation work must be rigorous because you must understand very precisely who your target is, what their concerns are, how the purchasing process works, etc.

In short, you need to gather all the information that will allow you to send the right message to the right person, in the right place and at the right time.

The creation of an editorial line and its content must be done with the highest possible quality .

From experience, we can assure you that this is not an easy thing.

If your marketing team is small (1-2 people), it is difficult to implement an Inbound Marketing strategy without calling on outside help.

It is a safe bet that an Inbound Marketing agency is needed to help them define the strategy and execute all the actions related to an Inbound Marketing strategy.

If the marketing team is larger, it is possible to implement an Inbound Marketing strategy by sharing the efforts, but it is recommended to have the help of a team of experts who have worked on many projects related to the Inbound Marketing methodology. This way you will save time and avoid common mistakes.

4. The price of your products and the lifespan of your customers
Inbound Marketing works best with high-priced products. It’s also a good option for businesses that need to reduce the cost of acquiring new customers.

The initial investment is often substantial, but Inbound Marketing allows you to generate a volume of leads that is incomparable with traditional marketing levers such as advertising or trade fairs.

A lead generated with Inbound Marketing costs 61% less than a lead generated with traditional marketing.

Inbound Marketing is also a winning strategy when the goal is to build loyalty or increase customer lifetime.

SLN Web - Inbound marketing agency - our method in 4 steps

As you can see in the visual above, the 4th step of the Inbound Marketing strategy consists of retaining your customers to make them your best ambassadors.

Among our clients, we notice that customer lifespan increases by an average of 30% with Inbound Marketing.

Inbound marketing takes time to bring ROI but in the medium term, the results are much better than those of Adwords or other paid online channels.

5. You have a minimum marketing budget
Inbound Marketing does not require a very high investment, but its implementation can represent a significant economic effort for a small business with a limited marketing budget.

Between defining the strategy, creating content and investing in a marketing automation tool that allows you to convert your leads into customers, we believe that it is necessary to have a minimum marketing budget of 25,000 euros per year to obtain significant results.

6. You have already tried things on the Internet
It is obvious that companies that have little or no digital culture may have difficulty understanding the Inbound Marketing methodology.

The companies we work with already have experience with content marketing projects or paid online campaigns. It is therefore easier for them to successfully adopt an Inbound Marketing strategy .

Some of these companies have already invested a lot of effort and resources into creating content on the web and they are not always getting results.