What is the impact of the end of Google Analytics UA?
Posted: Sun Jan 05, 2025 9:46 am
Analytics is a Google tool that collects and reads data from your website and/or e-commerce site. Its format will soon change. This new version should gradually be introduced into companies' marketing and data analysis strategies, as the old version will no longer work.
The change from Universal Analytics (UA) to Google Analytics 4 (GA4) will impact the processing of data used as a basis for dissemination strategies and verification of results.
Changes in the new version of Google Analytics
This new version came about due to the need to update data measurement standards , which in Universal Analytics are a little obsolete for current parameters, since they do not include application data, for example.
The main differences between the two are:
In the way of collecting information
In report reading formats
And in greater concern for user privacy regulations
But what does this actually change for your company?
The main change is in the capture of actions performed within your website. In GA4, information collection will be based on users and events (such as clicks, for example), and no longer on sections (page openings) and cookies.
In other words, the biggest impact is on the macro view that this new finland phone number data information will bring. Now, it will be possible to create events for all types of clicks and actions within your website. This way, you will not only see which pages are most accessed, but also the buttons they clicked and their behavior within each page.
Furthermore, creating these events will be simpler and more intuitive, and reports can be tailored to what you want to see. The compilation of information is customized to your needs.
And finally, all of this will impact your business's decision-making, aiming at the organization's growth and improving results! After the migration, the way you analyze data and the performance of digital strategies will be different.
More modern and assertive, allowing you to reach your business' target audience with high precision.
GA4 will bring better insights
Thanks to the new artificial intelligence and machine learning features , Google Analytics 4 will automatically alert you to the latest trends that are relevant, analyzed directly from the data collected, such as frequent behaviors, high demands, and greater access to a certain product. All of this is delivered in comprehensive reports to support your digital strategies.
The goal will be to anticipate the needs of customers and users, ensuring greater satisfaction, as the new tool has a core focused on user experience. Only this change will guarantee a good reduction in costs and optimization of investments in marketing and paid media .
If configured correctly, GA4 will be an essential tool for reading your audience and solving specific demands. With it, you will be able to create more assertive communication and truly understand your audience, creating greater value for your audience.
The process of change
The current version of Universal Analytics will be fully operational until July 2023. After that date, it will stop completely, leaving only a 6-month period to export the data obtained up to that point. Access will be completely terminated in January 2024, with no possibility of data recovery.
In other words, anyone who does not pay attention to the deadlines will lose all their data!
With data collection ending in July 2023 and the possibility of losing your data from January 2024, don't waste time, migrate now to the new GA4!
Has your marketing department already told you about this change? Have you tested this new format?
The change from Universal Analytics (UA) to Google Analytics 4 (GA4) will impact the processing of data used as a basis for dissemination strategies and verification of results.
Changes in the new version of Google Analytics
This new version came about due to the need to update data measurement standards , which in Universal Analytics are a little obsolete for current parameters, since they do not include application data, for example.
The main differences between the two are:
In the way of collecting information
In report reading formats
And in greater concern for user privacy regulations
But what does this actually change for your company?
The main change is in the capture of actions performed within your website. In GA4, information collection will be based on users and events (such as clicks, for example), and no longer on sections (page openings) and cookies.
In other words, the biggest impact is on the macro view that this new finland phone number data information will bring. Now, it will be possible to create events for all types of clicks and actions within your website. This way, you will not only see which pages are most accessed, but also the buttons they clicked and their behavior within each page.
Furthermore, creating these events will be simpler and more intuitive, and reports can be tailored to what you want to see. The compilation of information is customized to your needs.
And finally, all of this will impact your business's decision-making, aiming at the organization's growth and improving results! After the migration, the way you analyze data and the performance of digital strategies will be different.
More modern and assertive, allowing you to reach your business' target audience with high precision.
GA4 will bring better insights
Thanks to the new artificial intelligence and machine learning features , Google Analytics 4 will automatically alert you to the latest trends that are relevant, analyzed directly from the data collected, such as frequent behaviors, high demands, and greater access to a certain product. All of this is delivered in comprehensive reports to support your digital strategies.
The goal will be to anticipate the needs of customers and users, ensuring greater satisfaction, as the new tool has a core focused on user experience. Only this change will guarantee a good reduction in costs and optimization of investments in marketing and paid media .
If configured correctly, GA4 will be an essential tool for reading your audience and solving specific demands. With it, you will be able to create more assertive communication and truly understand your audience, creating greater value for your audience.
The process of change
The current version of Universal Analytics will be fully operational until July 2023. After that date, it will stop completely, leaving only a 6-month period to export the data obtained up to that point. Access will be completely terminated in January 2024, with no possibility of data recovery.
In other words, anyone who does not pay attention to the deadlines will lose all their data!
With data collection ending in July 2023 and the possibility of losing your data from January 2024, don't waste time, migrate now to the new GA4!
Has your marketing department already told you about this change? Have you tested this new format?