B2C Data

Further reading : What is Google Ads & How does it work? A complete guide

Here are five ways to find negative keywords for your PPC campaigns:

Keyword research
Start with some basic keyword research using a keyword research tool.

It helps you see what people are searching for in your niche. And discover thousands of keyword ideas.

Trick

Create a free Semrush account so you can follow this workflow.

Start by entering your campaign's main keyword into the Keyword Magic Tool . Then, choose your location and click " Search ".

keyword "shoes" entered into the search bar of the taiwan telegram data Keyword Magic tool
You'll get a list of keyword ideas based on your seed keyword. And useful metrics like average monthly search volume, search intent (the reason for a searcher's query), cost per click (CPC) , and more.

Like this one:

a list of keyword ideas based on searching for "shoes" in the Keyword Magic tool
Note any keywords (or parts of keywords) that are not relevant to your campaign.

For example, if you own a high-end shoe store, you might find irrelevant search terms like “cheap shoes,” “outlet shoes,” or “used shoes.”

These are all potential negative keywords.

Build keyword groups

with the Keyword Manager tool