To check if your site has these issues, go to the "Issues " report in Site Audit and select the "Meta Tags " category filter .
"Meta Tags Category Filter" selected in the "Issues"Bounce rate
Check the percentage of visitors who leave your site after viewing a single page or without taking a certain action. A high bounce rate could show that the user is having trouble finding what they need. This could be due to messaging or design issues.
Sale
Track post-launch sales to gain valuable insights into the impact of your product launch. By attributing benefits to specific campaigns, you can identify the most successful ones and invest more in those types of campaigns in the future. This data-driven approach helps you allocate resources more efficiently and maximize your ROI.
4 Tools to Track Metrics and Analyze Product Launch Performance
Social Media Analysis
Native social media analytics tools can provide insights into audience engagement, reach, and conversion rates. This allows for a holistic understanding of product impact and reception.
For example, with Meta Business Suite Insights, you can uk telegram data measure page performance and user engagement.
Learn more: 18 Social Media Performance Metrics (and How to Track Them)
Heat maps
Heatmaps (like those provided by Hotjar or Crazy Egg ), visually represent user interactions on your website. They help identify areas of high engagement and areas for improvement in user experience and conversion rates post-launch.
For example, heatmaps can show you which links are clicked the most or which elements are interacted with the most on a page.
Hotjar website
Google Analytics13
Google Analytics provides information about your website traffic. Including the number of visitors, referral sources, conversions, and bounce rate.