Reduce shopping cart abandonment in 2023 with SMS
Posted: Mon Jan 06, 2025 4:09 am
Maximize your SMS results by working on a reliable platform with the best features. Not all new abandoned cart recovery strategies are successful, but when you use SMS messaging with SMS Send, all your efforts are traceable. Here are some of our favorites: Bulk SMS – Send marketing text messages or SMS in seconds using our user-friendly bulk SMS sender SMS Alerts – Business changes happen fast; send SMS notifications even faster. Emergency SMS – From cyber attacks to fires, you need fast, reliable communication. Automated SMS – take back time by automating customer communication. SMS API – seamlessly integrates with your existing software so you can easily and automatically launch campaigns. SMS Marketing – Easily attribute revenue to specific marketing activities. Contact us today to learn more or activate your free trial.
It’s virtually impossible to eliminate cart abandonment. You may have the most user-friendly website, a seamless checkout process, competitive pricing, and innovative products. Yet, there will always be customers who abandon colombia phone number data their cart before completing the transaction. However, you can reduce the number of cart abandonments, even if you can’t eliminate them completely. How to Reduce Shopping Cart Abandonment Using SMS 1. Manage unexpected costs The customer found the perfect item and added it to their cart. When it comes to checkout, they are hit with an additional cost they weren't expecting, like shipping or VAT, which leads them to abandon their cart.
While it’s important to clearly outline and signal your pricing strategy, some customers may not realize it. If they abandon their cart due to unexpected costs, you can send them a text message that will encourage them to complete their purchase. For example, if you think shipping costs are the culprit, why not offer a discount or even free shipping? 2. Simplify the payment process The more complex your checkout process, the more likely your customers are to abandon their carts. This is confirmed by a study by the Baymard Institute, which found that the two main reasons for cart abandonment were the length of the checkout process and the fact that customers were required to create an account to complete the transaction. Customers – especially first-timers – want a fast, frictionless checkout experience.
They don’t want to have to create an account or fill out additional fields (phone number, birthday, etc.). If you think your subscriber was scared off by the checkout process, you can send them a link to a simpler purchase process via SMS. Here's an example of an SMS message you could send: Hi [Name], we couldn't help but notice that you left these products in your cart. We hope everything went as planned. If you still want to check these items out, click on the link for a smooth purchase [insert URL]. You can also reply with “HELP” and one of our advisors will be able to assist you. Providing a two-way conversation can reveal other reasons why the customer didn’t complete their purchase. You can use transactional SMS to handle responses, with the keyword being HELP, and if things get more complicated, you can escalate the matter to a real member of staff.
It’s virtually impossible to eliminate cart abandonment. You may have the most user-friendly website, a seamless checkout process, competitive pricing, and innovative products. Yet, there will always be customers who abandon colombia phone number data their cart before completing the transaction. However, you can reduce the number of cart abandonments, even if you can’t eliminate them completely. How to Reduce Shopping Cart Abandonment Using SMS 1. Manage unexpected costs The customer found the perfect item and added it to their cart. When it comes to checkout, they are hit with an additional cost they weren't expecting, like shipping or VAT, which leads them to abandon their cart.
While it’s important to clearly outline and signal your pricing strategy, some customers may not realize it. If they abandon their cart due to unexpected costs, you can send them a text message that will encourage them to complete their purchase. For example, if you think shipping costs are the culprit, why not offer a discount or even free shipping? 2. Simplify the payment process The more complex your checkout process, the more likely your customers are to abandon their carts. This is confirmed by a study by the Baymard Institute, which found that the two main reasons for cart abandonment were the length of the checkout process and the fact that customers were required to create an account to complete the transaction. Customers – especially first-timers – want a fast, frictionless checkout experience.
They don’t want to have to create an account or fill out additional fields (phone number, birthday, etc.). If you think your subscriber was scared off by the checkout process, you can send them a link to a simpler purchase process via SMS. Here's an example of an SMS message you could send: Hi [Name], we couldn't help but notice that you left these products in your cart. We hope everything went as planned. If you still want to check these items out, click on the link for a smooth purchase [insert URL]. You can also reply with “HELP” and one of our advisors will be able to assist you. Providing a two-way conversation can reveal other reasons why the customer didn’t complete their purchase. You can use transactional SMS to handle responses, with the keyword being HELP, and if things get more complicated, you can escalate the matter to a real member of staff.