Which brands do influencers on Instagram, TikTok and YouTube love the most?

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Influencer marketing is going full steam ahead and will once again be pouring plenty of money into the coffers of influencers in 2022. According to a recent study by Influencer Marketing Hub , influencer marketing is set to grow to reach an investment of 16.4 billion dollars this year. In addition, more than 75% of brands are planning to set aside budget items for influencer marketing in 2022.

37% of brands spend less than $10,000 a year on influencer marketing . 30% of advertisers are more generous, spending between $10,000 and $50,000 a year on influencer marketing. 19% of new zealand phone number data brands spend between $50,000 and $100,000 on influencer marketing, 10% spend between $100,000 and $500,000 on influencer marketing, and 4% spend more than $500,000 a year on influencer marketing.

The influencer is a perfectly oiled machine in generating income
When brands decide to invest their money in influencers , they logically seek to benefit from the engagement of the influencers who operate there, but what are the interaction rates on 2.0 platforms really like?

On Instagram, influencer engagement has generally declined over the past year, with influencers with large and medium-sized accounts the most affected . However, engagement rates on Instagram were better in 2021 than in 2019.


Compared to other 2.0 platforms, TikTok has particularly high engagement rates. Influencers with more followers on this social network are those who achieve the highest engagement rates, while influencers with smaller communities have the lowest engagement rates.