SMS lead capture for B2C

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As a B2C business, you need to tailor your text messages to your product. Inform your entire database about the services and products you offer. Once you’ve established contact and made yourself known, you can encourage them to make a purchase or come to you. Unlike B2B businesses, you can take advantage of consumer buying habits, such as special holidays, or encourage them to make impulse purchases by offering a discount. For example, if you own a spa or restaurant, why not invite your customers to participate in a special event or offer them a voucher for their next experience? Do you need a helping hand with your prospecting? We offer database rental.

Learn more How to optimize your SMS marketing? 1. Timing Timing is everything. You may be eager to remind your customers about a flash sale, but doing it at 7 a.m. may not be the best idea. Sending prospecting text messages at the wrong time can be perceived as unprofessional, jeopardize the relationship, or even encourage your customer to unsubscribe. Therefore, consider the target audience. For example, if you are sending a message to a B2B customer, it is best to do so during business hours. According to the LCEN (Law for Confidence in the Digital Economy) mentions that sending SMS messages for marketing purposes can be done from: Monday to Friday from 8 a.m. to 8 p.m. Saturday between 10 a.m. and 8 p.m.

No shipping on Sundays and public holidays The reference time slot for marketing is between 10 a.m. and 12 p.m. or 2 p.m. and 4 p.m. on Tuesday or Thursday , this corresponds to “quiet” times and when prospects would be most sensitive to receiving marketing communications. 2. Consistency Before you launch your SMS lead capture campaign, make sure you have a clear uae telegram database communication strategy in place. What is the tone of voice your brand will adopt? How often will you text your customers? The goal is to find a sustainable balance that intrigues and attracts customers without overwhelming them. SMS marketing is designed to enhance your relationship with your customers, not compromise it.

Quality content Your database is made up of people who have entrusted you with very personal information, so make sure you provide them with quality content. To make your messages effective, avoid unnecessary and irrelevant content. By tailoring your messages to the segments of your database and avoiding recycled content, you will ensure that you provide quality content. 4. Call to action buttons When working with SMS, you’re limited to a certain number of characters, so make every word count. One of the most important changes you can make to your marketing strategy is to incorporate a call-to-action (CTA) button. This will keep your message specific and create some suspense, as you’ll invite your audience to “click here” to check out your latest offers.